The Next Generation of Renters: Savvy and Connected

What apartment seekers are looking for in their next home – and how they’re finding it

Norfolk, Va. (April 1, 2013) – The next generation of renters is equipped with more access to information than ever before. Recent survey data published by, sister site of, sheds light on what renters are looking for and the methods they’re using to find it. With more than 8,000 responses, the month-long survey revealed convenience and cost-efficiency are most important to apartment-dwellers.

“Today’s renters are well informed and looking for the best amenities,” said Brock MacLean, executive vice president of “They know what they want and how to find it. If one apartment community does not offer the right features, they will use online resources to find one that does.”

Online reviews and social networking make it simple to find information on prospective apartment properties and allow people to quickly ask online friends if they have positive or negative experiences with rental establishments.

Before signing on the dotted line, renters check out an apartment’s reputation to help make a final decision regarding a lease:

  • Ratings are number one, with 75 percent of renters basing a decision on reviews.
  • 48 percent of those on the apartment hunt also use “word of mouth” to help make a decision.
  • Videos are important to renters, with 90 percent of renters saying they watch a video as part of the apartment search.

Visuals are a key component. While on the quest for their next apartment, renters want to easily view photos and take virtual tours, bringing the apartment search to life:

  • 91 percent of renters use an Internet listing service, such as and
  • Print is very relevant, as 25 percent of renters also use print sources such as apartment listing magazines.
  • 28 percent of searchers look on mobile sites or apps.

When it comes to features and amenities in apartment units and communities, renters want quick and easy methods of communication and convenient amenities.

  • Email is the preferred communication route in general for 62 percent of renters.
  • Email is also the preferred method for follow up communications, says 82 percent of renters.
  • Only 23 percent prefer mobile communications with their apartment management or property owner.

Convenience and cost efficiency trump other preferences by the next generation’s renters.

  • All-inclusive utilities ranked number one in preferred amenities, followed preferences are in-unit laundry features, stainless steel appliances and walk-in closets.
  • As renters look to the future, 54 percent would like a recycling center, 52 percent prefer a poolside kitchen and 38 percent are interested in a community with a theater room.
  • 83 percent want wireless Internet, 73 percent want to pay rent online and 43 percent would partake in community-sponsored group exercise.

 See the and Next Generation of Renters infographic for additional highlights.



As one of the nation’s top online real estate destinations, inspires consumers to dream big. From affordable houses to luxurious estates, apartments, condos and more, features more than four million property listings for sale and rent in a user-friendly format, making finding your next home easily accessible. Visitors to the blog will find a collection of rich content and posts on DIY projects, decorating, organization and more, providing the ultimate resource for everything home related. From purchasing a first home, to upgrading, downsizing, renting and everything in between, is an inspiring and engaging partner in every phase of the home buying and rental journey. apartment listings are powered through an exclusive partnership with

About For Rent Media Solutions

Founded in 1982 as For Rent Magazine®, For Rent Media Solutions™ is headquartered in Norfolk, Va., and provides property managers and owners with diverse marketing and advertising products. These products are easy to use, easy to understand, and designed with the renters in mind. For apartment shoppers, For Rent Media Solutions provides robust community listings in a multitude of mediums, including: print, social, online, mobile, video and an extensive distribution network. For Rent Media Solutions publishes 85 magazines covering more than 80 markets nationwide, including After 55™ Housing & Resource Guide, Magazine and ParaRentar. For Rent Media Solutions operates five additional websites:®,®,®,® and®. Visit for more information, or visit us on Facebook, Twitter, YouTube and LinkedIn. is a division of Dominion Enterprises, a leading marketing services and publishing company headquartered in Norfolk, Virginia. For more information, visit

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