Innovative Search Features of New Cited as Key Accomplishment

NORFOLK, VA (Dec. 11, 2018) – David Mele, president of, has been recognized in the Trailblazer category of RISMedia’s 2018 Real Estate Newsmakers for providing both consumers and real estate professionals with innovative smart home search tools through the new Launched earlier this year, the site’s industry-first features have simplified the search process for home shoppers while increasing opportunities for agents and brokers to connect with potential clients.

The website was the culmination of months of development initiated as part of Mele’s mission to differentiate the brand. Key innovations include the first national visual search tool that matches photos submitted by consumers to available homes with a similar look, a personalized “match” score for each search result, flexible price searches ensuring that listings priced slightly above or below the target price are not missed, and other features not available from any other listing service.

These functions – many of them powered by artificial intelligence – are also improving lead quality for real estate pros by enhancing consumers’ ability to zero in on the homes that best fit their needs and tastes.

“With almost every home search beginning online, we decided to make the search experience simpler, smarter, and friendlier. Leveraging months of interviews with consumers and real estate pros, we completely reimagined the home search process from the ground up,” Mele said. “The new is a great example of how incorporating new technology and better usability can streamline the home search process for consumers and real estate pros alike.”

The complete list of RISMedia 2018 Real Estate Newsmakers is at

About offers today’s demanding homebuyers, renters and those somewhere in between a simply smarter home search with a more personalized way to find their next home.  Since its launch over 25 years ago, offers real estate professionals brand and property advertising, search engine marketing and instant response lead generation to help them succeed online.  For more information, visit


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