Direct feeds provide a higher level of service to MLS members’ clients, prominently branding the local MLS

Norfolk, Virginia (September 22, 2014) –®, leading online real estate destination and provider of real estate marketing solutions, announced today four new additions to its MLS partnership program. East Bay Regional Data MLS, New York State MLS, Greater Tulsa Association of REALTORS®, and Bay East Association of REALTORS® have partnered to advertise their members’ listings on and its mobile apps. As a result of these new agreements, more than 15,000 real estate professionals will gain free listing exposure to’s 12 million monthly consumers and access to the Homes Connect suite of online marketing applications.

These relationships provide value for members of each local MLS by ensuring their listings are advertised accurately on They also provide a better experience for users who want to buy or sell homes, improving the quantity and quality of available listings in each local market and ensuring consumers can connect directly to the local broker and agent representing each listing.

“Greater Tulsa Association of Realtors is excited to partner with as they closely align with our own strategic goals of connecting consumers with agents and brokers,” said Mike Cotrill, chief executive officer of the Greater Tulsa Association of Realtors. “Teaming up with provides opportunities for real estate professionals to be exposed to a higher number of potential clients, ultimately providing a better experience on both sides of the business.”

Key aspects of the MLS partnerships include:

  • More timely and accurate listing data.

  • Exclusive branding and clear attribution for the listing agent and broker on listing detail pages.

  • No display of competing advertising by other real estate professionals on listing detail pages.

  • All consumer leads generated from listing detail pages are emailed directly to the listing agent.

  • Prominent branding of the MLS as the trusted source of the listing information. Consumers thus recognize the best source for real estate data is the local MLS.

  • Homes Connect Lead conversion tools that include: Lead & Contact Manager, Email Campaigns, Task Manager and Calendar, MyHomes Profile with Question & Answer Access, and the Facebook Listing App.

“The major agreements that we continue to sign with MLS organizations across the country confirm our support of MLS’s as the most trusted sources for accurate listing data,” said Terry Slattery, president of and For Rent Media Solutions. “By offering our partners free consumer leads for their members, prominent brand exposure on, and consumers the most accurate listing data possible, we’ve created a win-win for everyone.”

For more information on the benefits can provide MLS’s and their members, visit

About is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Homes Connect by offers the real estate industry’s first-ever all-inclusive marketing platform for agents and brokers featuring single-login convenience. is visited by over 12 million consumers each month to search nearly four million properties for sale or rent, to locate real estate agents in their area and to find useful home buying tips. For more information, visit

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