Solution puts brokers in control of listing data and increases the quality of listings

Norfolk, Va. (March 11, 2015) –®, leading online real estate resource and top provider of real estate marketing solutions, and Clareity Security, the leading provider of MLS subscriber authentication, have partnered to provide Clareity Direct Connections (™), an easy and secure way for brokers and MLSs to manage the online marketing of their listings.

“We are happy to add as a Clareity Direct Connect partner. The team at Homes are pioneers in building broker and MLS friendly offerings and were one of the first portals to offer a fair exchange of value for listings,” said Amy Geddes, COO of Clareity.

Implementing Clareity Direct Connections enhances the quality and accuracy of the listings marketed on, while offering MLSs and brokers another efficient option to communicate permission and display preferences. The Clareity Direct Connections permission gateway gives MLSs and their participating brokers a straightforward option for permissive distribution to and’s marketing products and services, including Homes Connect lead aggregation and incubation tools.

With 90 percent of consumers actively searching for their next home and 75 percent not yet working with a real estate professional, Clareity Direct Connections gives brokers and MLSs instant access to engage with consumers visiting  Month over month, unique visitor traffic and leads were up over 60 percent on As a result, Direct Connect members will benefit by engaging with’s quality consumers.

“ is excited to offer Clareity Direct Connection from Clareity Security as another resource to improve the overall quality and accuracy of listing data for consumers and real estate professionals,” said Andy Woolley, vice president of industry development for  “Currently, more than 400 MLSs have partnered with to facilitate direct listing updates on behalf of their brokers and agents. Clareity Direct Connections will continue to expand that footprint and simplify the process for more brokers and agents interested in advertising their listings to’s high-quality, transaction-ready consumers.”

For more information on the benefits can provide MLSs and their members, visit

About is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Homes Connect by offers the real estate industry’s first-ever, all-inclusive marketing platform for agents and brokers featuring single-login convenience. The new Social offers innovative tools and resources to help real estate professionals save time and simplify social media marketing. More than 12 million consumers visit each month to search nearly 3 million properties for sale or rent, to locate real estate agents in their area, and to find useful home buying tips. For more information, visit

About Clareity Security:

Clareity Security is the leading provider of security products and services for the real estate and mortgage industries. Its SAFEMLS® and SAFEACCESS™ products help MLS organizations and real estate professionals easily and effectively safeguard sensitive consumer information against unauthorized access and provide next-generation, strong authentication solutions for secure online transactions. Additional information is available at

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