Leading real estate franchise leverages Homes.com listing and mobile technology for improved site
Norfolk, VA (Dec. 6, 2012) – Homes.com and RE/MAX have launched an entirely new remax.com, optimized for use on desktop, tablet, and handheld devices. Homes.com and RE/MAX announced their strategic online partnership in March, after Homes.com was selected following a rigorous vendor selection process. Since that time, the companies have jointly launched a suite of Homes.com-powered RE/MAX mobile applications for iPad, iPhone, and Android devices, culminating in the new remax.com website. Homes.com continues to prove itself as the leader in providing innovative property search technology, powering high-traffic real estate portals for RE/MAX and other national brands.
“The launch of the updated website is another significant milestone in our successful partnership with RE/MAX,” said Brock MacLean, executive vice president of Homes.com. “We’re honored to leverage the Homes.com and Homes Connect technology platforms to power the new remax.com as well as other high-traffic national real estate sites.”
More than just a redesign, the new remax.com offers a simple user interface with the ability to create personal preferences, giving homebuyers and sellers easy access to what matters most: millions of home listings with larger photos and helpful information. The search experience is more powerful than ever, featuring data on more than 87 million properties nationwide, both for sale and those previously sold. This gives every visitor a complete market perspective on any home they are considering buying or selling.
“Using Homes.com’s innovative consumer and mobile technology, RE/MAX is thrilled to be the first franchisor to provide a consistent website experience across desktops, tablets and smartphones,” said Margaret Kelly, CEO, RE/MAX LLC. “Today’s consumers start their home search online, and with Homes.com’s unique technology, we’re able to deliver a personalized consumer experience.”
As a companion to the new remax.com, the new Homes Connect RE/MAX Edition is now available to RE/MAX sales associates directly from Homes.com. This special, branded edition of Homes.com’s award-winning marketing platform provides RE/MAX sales associates with a personalized agent or broker edition of the remax.com website, lead cultivation tools, and best-in-class marketing applications, providing the ability to easily create CMA’s, neighborhood reports, and more. Also available in the RE/MAX Edition is Social Impact, an industry-first tool that allows agents to easily manage their online presence, social networking activity, and online reputation.
Homes.com, part of the Homes Media Solutions division of Dominion Enterprises, is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Homes Connect by Homes.com offers the real estate industry’s first-ever all-inclusive marketing platform for agents and brokers featuring single-login convenience. Over 11 million consumers visit Homes.com each month to search nearly 4 million properties for sale or rent, to locate real estate agents in their area and to find useful home buying tips. For more information, visit www.Homes.com.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, and travel industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, customer relationship management, website design and hosting, and data management services. The company has more than 45 market-leading websites reaching more than 17 million unique visitors monthly. More than 77 million For Rent®, Employment Guide® and HotelCoupons.com® publications are distributed nationwide each year. Headquartered in Norfolk, Virginia, the company has 3,300 employees in more than 145 offices in the United States, Canada, England, Sweden and Italy. For more information, visit DominionEnterprises.com.
About the RE/MAX Network
RE/MAX was founded in 1973 by Dave and Gail Liniger, real estate industry visionaries who still lead the Denver-based global franchisor today. RE/MAX is recognized as one of the leading real estate franchise companies with the most productive sales force in the industry and a global reach of more than 85 countries. With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $120 million for Children’s Miracle Network Hospitals, Susan G. Komen for the Cure® and other charities. Nobody in the world sells more real estate than RE/MAX. For more information about RE/MAX, please visit www.remax.com or www.joinremax.com.