Social helps agents, brokers champion social media and build online reputation

NORFOLK, Va. (February 12, 2014) – With the launch of a new social media platform,, leading online real estate destination, continues to provide tools and resources to make it easier for real estate professionals to market their brands. The innovative Social marketing package offers solutions that help real estate professionals save time and simplify social media marketing. It provides everything from social media account setup and custom graphics to posting content on their behalf. The added benefits of reputation management and fan base growth make for a comprehensive social media suite. Social is a one-of-a-kind marketing tool for agents and brokers, designed to help today’s ever-busy real estate professional navigate the digital networking arena. It gives professionals a competitive advantage through a targeted social media program designed to create an exceptional brand experience, enhance audience engagement, boost consumer return traffic and improve search engine ranking.

“Now more than ever, social media plays a vital role in business development and lead acquisition for real estate professionals,” said Brock MacLean, executive vice president.  “ Social is designed to integrate the need for consistent consumer communication with uniform brand messaging across a variety of platforms. The platform assists agents and brokers with managing their social channels and online reputation, and allows for better control of online conversations. With a team of experts at the helm, Social will be an invaluable asset for professionals as they navigate the constantly evolving social arena and manage the most important aspect of the real estate profession – time.” Social is available to real estate professionals nationwide as part of the Homes Connect marketing suite of services. The platform contains three key components, all designed to enhance branding, leverage reputation and drive meaningful conversation.

  • Social Management – Allows professionals to build online visibility with account setup by the Social Team on seven different social channels (Facebook, Google+, Twitter, YouTube, Instagram, Pinterest, and Foursquare), saving time by providing daily posts and enhancing brand consistency with a custom Cover Photo, Profile Icon and Welcome App. Subscribers can utilize custom-built Facebook apps (such as the Facebook Sweepstakes App) to generate traffic and monitor community interaction with reports measuring growth, demographics and content performance. The Sweepstakes App adds excitement and drives “Likes” to your business page, increasing your fanbase across all networks. creates, manages and provides the prizes for these monthly contests.

  • Social Listening – Expands brand visibility to ensure connection with potential consumers via online business directories and social networks. Elevates reputation using executive reports, monitors local listings, views and responds to online reviews across multiple platforms, all while saving time and maximizing productivity.

  • Social Education – Easy access to live experts and continuing social education including online training, webinars, newsletters with social media best practices, how-to’s and marketing templates.

Watch the Social video for detailed information regarding useful tools and features of the platform. Visit or call 888-510-8795 for more detailed information on Social.

About is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Homes Connect by offers the real estate industry’s first-ever, all-inclusive marketing platform for agents and brokers featuring single-login convenience. More than 12.5 million consumers visit each month to search nearly 3 million properties for sale or rent, to locate real estate agents in their area, and to find useful home buying tips. For more information, visit is a division of Dominion Enterprises, a leading marketing services and publishing company headquartered in Norfolk, Virginia. For more information, visit

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