Homes.com Launches First-Ever National Advertising Campaign
“Inspiring Home Moments” campaign to air on cable networks nationwide through November
NORFOLK, Va., (August 12, 2013) – Homes.com, a leading online real estate destination and lifestyle resource, has released a new TV spot as part of the company’s first-ever national advertising campaign. Focusing on everyday moments in the home, from celebrating with a birthday cake to unwinding with a glass of wine, the “Inspiring Home Moments” campaign characterizes household items as the pieces that help narrate the stories and memories people create in a home. Whether it’s a place to celebrate, unwind, love, create or grow – Homes.com is encouraging consumers to dream big and turn their dwelling into a dream home.
“A home is where the most important things in our lives happen – it’s a place to raise a family, celebrate special moments and unwind with neighbors and friends. At Homes.com, we’ve enjoyed helping people find their perfect home for over 20 years – from a first rental to a place to retire. Our goal is to be a partner in every phase of their home search process, with the vast number of tools we offer and by connecting consumers to real estate professionals,” said Wendy Froehlich, vice president of marketing, Homes.com. “The ‘Inspiring Home Moments’ campaign reminds consumers that when searching for their next home or creating memories in their current one, it’s the personalized moments that happen in a home that create a dream home.”
The new 30 second spot begins airing today on cable networks across the country including HGTV, TLC and DIY networks. The comprehensive “Inspiring Home Moments” campaign also includes a number of interactive features to further connect with consumers and provide them with useful tips and tools. The content will be integrated directly into network programming with practical tips viewers can use in their homes.
“The ‘Inspiring Home Moments’ campaign complements TLC’s longstanding property block of programming and commitment to celebrating life’s extraordinary, yet relatable moments,” said Fred Norris, VP National Ad Sales, Discovery Communications.
Homes.com continues to inspire homebuyers, owners and renters at every stage of their home search with its comprehensive Idea Gallery. Featuring tips for “do-it yourself” projects, organization ideas and more, Homes.com provides all the resources to transform a space into something greater.
The compelling “Inspiring Home Moments” spot was created by The Zimmerman Agency and filmed by the nationally acclaimed Greendot Films in Los Angeles. The TV spot can be viewed at www.Homes.com/TV or join the conversation on social media channels using #HomeMoments.
As one of the nation’s top online real estate destinations, Homes.com inspires consumers to dream big. From affordable houses to luxurious estates, condos and more, Homes.com features close to three million property listings and a user-friendly format, making finding your next home or a licensed real estate agent easily accessible. Visitors to the Homes.com blog will find a collection of rich content and posts on DIY projects, painting, gardening and more, providing the ultimate resource for everything home related. From purchasing a first home, to upgrading, downsizing and everything in between, Homes.com is an inspiring and engaging partner in every phase of the home buying process.
Homes.com is a division of Dominion Enterprises, a leading marketing services and publishing company headquartered in Norfolk, Virginia. For more information, visit www.dominionenterprises.com.