Airbnb Profitability Analysis Generated Major Media Coverage for National Real Estate Brand
NORFOLK, VA (Oct. 18, 2018) – Homes.com announced today that it has been named the winner in the Best Use of Search – Real Estate & Property category in the 2018 U.S. Search Awards, with its fun, informative and visually compelling campaign on Airbnb rentals. In partnership with agency, Go Fish Digital, the initiative centered on US cities where homeowners can get the best return on their home investment by renting with Airbnb. It generated nearly 50 print and TV media placements ranging from Forbes to Fox and ABC News, associated backlinks, almost 500 article shares, and more than 5,000 visits to the supporting post on the Homes.com blog.
The campaign titled “The Best and Worst Cities for Making Money on Airbnb,” leveraged an analysis of Airbnb rental prices and average mortgage costs based on Homes.com partner data in major metropolitan areas. Simple, easy-to-understand infographics highlighted the 20 cities with the lowest and highest daily rental rates, the lowest and highest daily profit considering local mortgage costs, and the number of Airbnb rental days required to cover average mortgage expenses in each market.
The project provided an innovative and entertaining way to reach potential homebuyers who are considering buying a second home as an investment as well as existing homeowners researching Airbnb profitability, with the secondary goal of raising brand awareness for Homes.com. The U.S. Search Awards celebrate expertise, talent, and achievements of the search industry, so this recognition reflects the high marks it received through the judging criteria, including clear objectives, creative and effective implementation, and tangible and demonstrable results.
“Our content marketing program is designed to build brand visibility, traffic, and links to our site, and the Airbnb campaign aligned perfectly with those goals,” said Grant Simmons, VP Search Marketing, Homes.com. “It performed extremely well with the quantity and quality of media coverage, the number of links to Homes.com and social shares, so receiving this award is a great testament to the collaborative spirit & creativity of the Homes.com team and our agency partners.”
The 2018 U.S. Search Awards celebrate SEO, PPC and content marketing, attracting hundreds of entries from the leading search and digital agencies as well as notable brands in North America and across the globe who deliver work for the U.S. market. Entries are judged by a panel of industry leaders and experts in a rigorous two-stage process that includes pre-scoring to determine shortlists and judging meetings where entries are discussed and evaluated in detail to decide winners.
The complete list of 2018 U.S. Search Awards winners is at www.ussearchawards.com.
Homes.com offers today’s demanding homebuyers, renters and those somewhere in between a simply smarter home search. With features like Homes.com Match, HomeShare and Snap & Search, homeshoppers now have a more personalized and conversational way to search for their next home. Since its launch over 25 years ago, Homes.com offers real estate professionals brand and property advertising, search engine marketing and instant response lead generation to help them succeed online. For more information, visit Homes.com.