Erica Campbell Byrum discusses business-to-business social media during popular marketing podcast

Norfolk, VA – (March 27, 2014) – Erica Campbell Byrum, director of social media for® &®, was recently invited to Jay Baer’s Social Pros Podcast series, “Real People Doing Real Work in Social Media,” to discuss her professional background, the companies’ customer- and consumer-oriented social media efforts, and what it takes to be a social pro. The webinar series, sponsored by Cision, ExactTarget, Expion and Janrain, is moderated by social marketing guru, Baer.

Byrum began her career with Dominion Enterprises, &’s parent company, ten years ago and has championed social media for the business along the way. In the podcast, listeners will learn how she helped senior leadership see the value in social media. She discusses how the two real estate brands approached the business side of social media by tailoring social products for multifamily and real estate professionals. Using social media from a branding as well as business perspective has become an essential part of the culture and philosophy of the two brands.

“Now more than ever, social media plays a vital role in business development and lead acquisition for multifamily and real estate professionals,” said Byrum. “Luckily, our senior leadership team at & has been really wonderful in adopting this ever-evolving space and understanding how it positions us as a thought leader in the business-to-business side.”

As part of &’s lineup of diverse marketing products, the brands offer full-service social media solutions for their respective audiences: FRSocial for multifamily professionals, and the newly launched Social for real estate agents and brokers. For customers utilizing the social products, both brands provide set-up, social monitoring and a reputation management tool across seven social channels. Other services include claiming and editing of local listings, continuous social education, and 24/7 support from &’s in-house social media specialists.

Additionally, Byrum discusses her involvement in overseeing both companies’ branded social channels that provide engaging content like decorating ideas, home improvement suggestions, and moving tips for renters, home buyers and owners. She also shares the qualities she looks for when hiring new team members to manage the brands’ business-to-business and business-to-consumer social media efforts, one of which is passion. Baer himself shares the importance of this quality by stating, “Passion is the gasoline of social media.” In fact, both & are fueled by passion to provide cutting-edge social solutions for multifamily and real estate clients.

Listen to Erica Campbell Byrum’s session, “The One Thing You Can’t Teach in Social,” with host Jay Baer on the Social Pros Podcast series today to learn more about what it takes to be a social pro.

About is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Homes Connect by offers the real estate industry’s first-ever, all-inclusive marketing platform for agents and brokers featuring single-login convenience. Over 12.5 million consumers visit each month to search nearly 3 million properties for sale or rent, to locate real estate agents in their area, and to find useful home buying tips. For more information, visit is a division of Dominion Enterprises, a leading marketing services and publishing company headquartered in Norfolk, Virginia. For more information, visit


As one of the nation’s leading online home search destinations,® inspires renters to discover their next apartment, loft, townhouse, or condo. features rental listings in a user-friendly format, making finding your next home an easy exploration. Visitors to’s apartment living blog, Facebook page, Twitter account and Pinterest boards will discover relevant content and can join the conversation surrounding home decorating style, rental tips and more. serves as the complete resource for renters in every part of their living experience.

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