Homes.com Adds Nine Direct MLS Feeds
Consumers visiting Homes.com will see more accurate listing information
NORFOLK, Va. (July 26, 2013) – Homes.com, the online real estate resource and leading provider of enterprise-level solutions for real estate professionals and brokerages, has added nine direct MLS feeds with over 135,000 listings to its website. The display agreement provides Homes.com with data from the following MLS organizations: Houston Association of REALTORSÒ, California Regional MLS, MetroList Services (Sacramento area), Southland Regional Association of REALTORS (San Fernando Valley, CA), BAREIS (North San Francisco counties), MLSListings (Monterey to Silicon Valley), Intermountain MLS (Boise, Idaho), MLS Property Information Network (New England), and Midwest Real Estate Data (greater Chicago area).
“Homes.com is an industry partner with a deep commitment to creating connections between real estate professionals and consumers. We believe that this starts with a direct relationship with local MLSs,” said Brock MacLean, executive vice president of Homes.com. “Through agreements with these nine MLS organizations, more than 200,000 MLS members will now be able to leverage traffic from more than 12.5 million homebuyers who visit Homes.com monthly, better connecting their member agents and brokers with active consumers.”
The MLS agreements will provide more listing data on Homes.com, while improving the accuracy and generating higher quality leads for the more than 200,000 agents and brokers from participating MLSs.
Greg Manship, CEO of Intermountain MLS, noted that this improved accuracy was a driving factor in starting a relationship with Homes.com. “Intermountain MLS has started a direct relationship with Homes.com to help ensure listings from our area are timely and accurate,” said Manship. “This will give the consumers a better home buying experience which in turn will help drive business to our brokers and agents.”
Specifics of the MLS agreements include:
- More timely and accurate listing data. Data feeds are updated at least four times daily.
- Exclusive branding and clear attribution for the listing agent and broker on listing detail pages. Homes.com will not display competing advertising from other real estate professionals to consumers.
- Branding to the MLS as the source provider of the listing data. Consumers recognize the best source for real estate data is the local MLS.
- Lead conversion tools that include: Lead & Contact Manager, Email Campaigns, Task Manager and Calendar, Homes.com MyHomes Profile with Question & Answer Access, and the Homes.com Facebook Listing App.
“Driving business back to CRMLS Brokers and Agents through trusted MLS search portals is one of the many ways that CRMLS helps put brokers and agents in front of buyers and sellers,” said Art Carter, CEO of CRMLS. “Having a direct relationship with Homes.com not only benefits brokers and agents, it also ensures that the listing information displayed on Homes.com is timely and accurate. By providing consumers with a source for reliable listing information with proper broker and agent attribution, we are helping to put money back into brokers’ and agents’ pockets.”
Homes.com is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Homes Connect by Homes.com offers the real estate industry’s first-ever, all-inclusive marketing platform for agents and brokers featuring single-login convenience. Over 12.5 million consumers visit Homes.com each month to search nearly 3 million properties for sale or rent, to locate real estate agents in their area, and to find useful home buying tips. For more information, visit www.Homes.com.
Homes.com is a division of Dominion Enterprises, a leading marketing services and publishing company headquartered in Norfolk, Virginia. For more information, visit www.dominionenterprises.com.