New York Times best-selling author Jay Baer teams up with leading real estate listing sites for helpful marketing guidebook

Norfolk, Virginia (September 3, 2014) – Best-selling author and digital marketing expert Jay Baer has partnered with For Rent Media Solutions™ and® to release Youtility for Real Estate – a practical marketing guide for real estate professionals. Now available for preorder on Kindle, Nook and Google Play, the eSpecial delves into marketing for real estate professionals and outlines how they can build trust amongst customers and dominate the competition by creating compelling and useful marketing content.

According to Baer, Youtility is marketing that people cherish instead of merely tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter — marketing that is genuinely useful. Shrewd real estate professionals can apply the concepts of Youtility, with its plethora of free information and resources, to differentiate themselves from the competition and dominate the market by providing real value to current and prospective clients.

“For Rent Media Solutions and strive to provide clients and prospects with the best resources to tackle their marketing challenges. The partnership with Jay Baer for the Youtility for Real Estate eSpecial is a natural fit,” said Terry Slattery, president of For Rent Media Solutions and “ Incorporating the Youtility philosophy into their marketing plans will help real estate and multifamily professionals grow and succeed.”

“Youtility – the principle that helping beats selling – is being embraced by thousands of companies all over the world. But real estate is clearly one of the industries where it can have the greatest impact, as the many case studies in this book demonstrate,” said Jay Baer.

The expertise exemplified by For Rent Media Solutions and led Jay Baer to hand-select the brands’ social media marketing expert, Erica Campbell Byrum, as co-author of his newest book. Youtility for Real Estate, which includes real-life examples from top real estate professionals of how they incorporated principles from Youtility into their business models, calls attention to the three pillars of Youtility: self-serve information, radical transparency and real-time relevance. Real estate practitioners will be encouraged to apply the principles of Youtility to their current business practices.

A must-read for industry marketers, especially those in the real estate industry looking to grow their success stories, Youtility for Real Estate is available for preorder. Sign up today at to receive notifications about Youtility for Real Estate and possibly win one of 100 free copies.

About For Rent Media Solutions™

Founded in 1982 as For Rent Magazine®, For Rent Media Solutions™ is headquartered in Norfolk, Virginia, and provides property managers and owners with diverse marketing and advertising products, services and education. These products are easy to use, easy to understand, and designed with renters in mind. For apartment shoppers, For Rent Media Solutions provides robust community listings in a multitude of media, including print, social, online, mobile, video and an extensive distribution network. For Rent Media Solutions publishes 80 magazines covering more than 80 markets nationwide, including™ A Senior Housing and Care Resource,® Magazine and en Español Revista De Apartamentos. For Rent Media Solutions operates five websites:,™,®, en Español and™. Additionally, listings receive exclusive distribution to® Rentals. Visit for more information, or visit us on Facebook, Twitter, Google+, YouTube and LinkedIn.

About is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Homes Connect by offers the real estate industry’s first-ever, all-inclusive marketing platform for agents and brokers featuring single-login convenience. Over 12 million consumers visit each month to search nearly 3 million properties for sale or rent, to locate real estate agents in their area, and to find useful home buying tips. For more information,

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