Homes.com reports 16 times normal traffic to key Canadian cities
Norfolk, Va. (Nov. 9, 2016) – Homes.com®, leading online real estate destination, reports a dramatic surge in location-based home searches for Canadian destinations in response to the United States Presidental election.
Starting at 9 p.m. EST, as state results from the U.S. Presidental race began to roll in, Homes.com saw a surge in Canadian home searches growing by the hour. By 11 p.m. EST, British Columbia was the highest searched state or province searched on Homes.com, more than California, Texas or Florida. By 12 a.m. EST, Canadian home search traffic was 16 times higher than a normal traffic day.
As of this morning, Canadian searches for homes for sale continue to dominate Homes.com visitor behavior, maintaining eleven times more searches than the previous day, with British Columbia seeing 26 percent more home search activity than the most populous U.S. state, California. By 9 a.m. EST, six of the top twenty-five searched cities on Homes.com were Canadian: Vancouver, BC; Surrey, BC; Toronto, ON; Nelson, BC; Richmond, BC; and White Rock, BC.
This surge of consumer searches for Canadian properties has not translated into a notable increase in consumers inquiring about these properties. At this point, home shoppers appear to just be checking out Canadian home prices and availability with no clear intention to relocate.
On the lighter side of last night’s consumer home searches, Ontario, CA benefited from a dramatic, 121-percent increase in home searches, likely due to confusion with the Canadian city of the same name.
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