All Ethnicities & Income Levels Report Encountering Bias in Rental or Purchase Efforts

NORFOLK, VA – (November 17, 2020) — More than 15% of U.S. consumers have personally experienced housing discrimination as they attempted to rent or purchase a property, according to a new survey of 2,000 adults. The poll comes at a time when a federal rule establishing stricter requirements to bring discrimination claims under the Fair Housing Act is being challenged by civil rights groups. 

Survey respondents reported encountering bias in one or more scenarios including rental applications (7%), home financing (4%), home searching with an agent (3%), home appraisals (3%) and/or other residential purchase services (3%).

Of those who disclosed their racial identities, 56% of Black or African American respondents expressed that they have faced housing bias (56%), followed by biracial or multiracial respondents (45%), those of Latino or Hispanic heritage (45%), American Indians or Alaskan Natives (31%) and non-Hispanic whites (12%).

The problem also spanned every income level from less than $100,000 to more than $500,000.

The survey also revealed that:

  • Two-thirds of respondents believe housing discrimination exists in their community in varying degrees, with just 33% saying it is “not common at all.” The “not common” response was highest in the Northeast with 40% expressing that opinion.
  • 60% do not know how to report Fair Housing law violations or concerns, despite the fact that one-fifth of that group indicated they had experienced housing discrimination.
  • 30% are unfamiliar with any of six key federal housing programs including Federal Housing Administration loans, Section 8 housing vouchers, private mortgage insurance, the Truth in Lending Act, the Making Home Affordable program and the Quality Housing and Work Responsibility Act. More than half of the respondents unfamiliar with any of these programs have annual household incomes of less than $100,000 a year. 
  • 37% cited down payment assistance programs as the most useful strategy to help low-income families buy homes, followed by mortgage assistance programs (34%), home repair grants (23%), tax credits for buying homes in certain areas (21%) and housing voucher programs (17%). 
  • 31% believe the #1 hurdle to home ownership for low-income families is insufficient affordable housing, with 38% of those respondents residing in the West. Other obstacles cited included down payment costs (30%), lack of access to stable employment (16%), mortgage payment costs (15%) and not enough housing inventory (9%). 
  • 62% believe that federal housing policies should actively encourage diverse communities, highlighting the nation’s growing social desire to challenge existing remnants of community segregation in favor of inclusivity and equality.  

“ is passionate about, and committed to, providing education and resources that champion equal access to housing for all,” stated Dave Mele, President of “These survey insights highlight how the real estate industry can help consumers achieve their housing needs, which is why is launching a platform to provide those resources.”

Earlier this year, formed a Fair Housing work group, dedicated to understanding the history of fair housing, the current status of fair housing progress, and providing those educational resources to consumers. In the coming weeks, will launch a dedicated resource page to provide consumers with the latest news in Fair Housing, guidance on how to submit Fair Housing concerns, information on existing programs to assist renters and buyers, and more. This is one of the first projects to reinforce’s commitment to equipping consumers in a readily accessed way. 

About offers today’s demanding homebuyers, renters, and those somewhere in between a simply smarter home search with a more personalized and conversational way to find their next home. Since its launch over 25 years ago, offers real estate professionals brand and property advertising, search engine marketing, and instant response lead generation to help them succeed online. For more information, visit 

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