Homes.com Debuts Instant Response Technology for Real Estate Pros

New Lead Concierge Service plus Talk Now App Solve Need for Speed

Norfolk, Va. (Nov. 1, 2016) – Working to solve the need for real estate agents to rapidly respond to consumer inquires, Homes.com®, a top consumer real estate resource and leading provider of marketing solutions for real estate professionals, unveiled today its proprietary, Instant Response Technology (IRT), featuring its new Lead Concierge service and a powerful new app, TalkNow.

“Time may be the most precious commodity we have,” says Homes.com President David Mele. “With a real estate market where inventory is tight, responding faster to consumers can be an essential competitive edge for real estate agents, and a definite win for consumer engagement.”

Statistically, studies show slow agent response time is a pervasive industry problem. An insidesales.com Lead Response Study notes that leads contacted within the first five minutes are 100 times more likely to close. Research from the California Association of REALTORS® (CAR) reveals that a majority of home buyers view “responsiveness” as the most important quality in selecting an agent – more important than characteristics including “trustworthiness” and “knowledgeability.” Moreover, a study by WAV Group documents nearly half (48 percent) of buyer inquires to agents were never responded to and the average response time was 917 minutes (or 15.29 hours).

With responsiveness being a leading differentiator for consumers, Mele says real estate professionals must find a way to improve response time, or risk losing more consumers to competitors. To solve the real estate industry’s need for speed, Homes.com is delivering its IRT toolset—comprised of Lead Concierge and TalkNow—to enable real estate professionals to respond faster and close more leads.

Lead Concierge: On-Demand Call Center

Homes.com’s Lead Concierge service empowers brokers and agents to work smarter, not harder, by providing a personalized call center service that takes the first consumer inquiries. When an agent or broker cannot be reached for a qualified lead transfer, Lead Concierge service provides immediate consumer engagement until an agent or broker follows up directly.

“In effect, we’re providing real estate agents and brokers with a personal assistant to help them never miss a call,” says Mele. “No one can always be available: if they’re actively engaged with a client, they can’t stop to answer a call or respond to a text. Homes.com Lead Concierge will perform that service for them, and more importantly, will help qualify and prioritize leads.”

Well-trained Lead Concierge Assistants automatically handle incoming calls and emails on behalf of the agent or broker. The Lead Concierge asks a series of qualifying questions, including, “Are you currently working with an agent?,” “What is the time period for your home purchase?,” “Has a budget been determined?,” and “Have you been pre-qualified for a mortgage?”

Mele explains that leads are considered “disqualified,” for example, if a caller is currently working with another agent, or is looking to rent rather than buy. “Hot leads,” or qualifying leads, are immediately transferred to the agent or broker. Other leads are sent to the agent’s dashboard for follow-up at their convenience.

TalkNow: Connecting in Real Time

Homes.com takes IRT to the next level with its launch of Homes.com’ TalkNow, an app instantly connecting consumers searching for properties online with a real estate professional.

“TalkNow is like Uber for a real estate agent,” says Mele. “Agents let us know when they’re available to take inquiries—they can show consumers ‘I’m available now,’ and TalkNow will connect them to someone who needs help on specific properties instantly. These may be the hottest leads an agent can get.”

When a home buyer is interested in a property on Homes.com, by simply clicking on the TalkNow button on the website, an alert is delivered immediately to a local agent. TalkNow then matches the consumer with an available agent in the coverage area for that listing. If the agent chooses to accept the inquiry, TalkNow delivers to the agent links to text or call the prospect immediately.

Instant Response Solution

To measure how vital response time is to consumers, Homes.com recently polled home buyers about their need for instant response:

  • 22 percent expect to receive an immediate response when they submit an online form, and over 50 percent expect a response in less than one hour. 

  • 52 percent expect response time to be faster during business hours, when agents and brokers are busiest. 

  • 56 percent report that initial response time is a consideration when selecting an agent to represent them in their next real estate transaction. 


Homes.com’s Instant
 Response Technology, both Lead Concierge and TalkNow, helps agents win more deals by providing consumers what they want: “immediate responses,” Mele says. “Millennials are the vast majority of first-time buyers and to them, faster equals better and faster also means now. Agents also know that the first one to respond often gets the listing or the sale, no matter what the age bracket. With both Lead Concierge and TalkNow, Homes.com delivers instant connections to help agents and brokers to the hottest leads,” he adds.

“Homes.com is more than just a portal,” Mele explains. “We’re expanding our digital marketing offerings for agents and brokers to help them remain more competitive.”

Homes.com requires no minimum spend to take advantage of Lead Concierge. Homes.com TalkNow is currently available in Orlando, Nashville and Dallas/Fort Worth with nationwide coverage expected in the next 6 months. For more information on Homes.com Lead Concierge, view here and Homes.com TalkNow, view here or call 866-774-2947.


About Homes.com
Homes.com is a top real estate search destination, visited by more than 14 million consumers each month. Homes.com leverages search visibility to connect this in-market audience with real estate professionals in their local areas of interest. Homes.com offers the following real estate marketing and media services: brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation to help real estate agents and other real estate related partners succeed online. For more information, visit www.Homes.com.

 

.Homes Offers Real Estate Industry New, Trusted Name Option

Exclusively available to housing industry beginning May 12

Norfolk, Virginia (May 12, 2016) – Homes.com®, a top consumer real estate resource and leading provider of marketing solutions for real estate professionals, announced today that the new “dot HOMES” or .Homes top-level domain is now open to the real estate industry for registration.

Buying or even renting a home is a major purchase, and consumers want to know they are doing business with a verified real estate professional. The search for a home is often stressful because many people are not sure where to look or whom to trust. An exclusive .Homes domain helps real estate professionals build consumer trust with a memorable name.

What is .Homes?  .Homes is a new top-level domain that offers immediate and exclusive branding to the housing industry.

Why does it matter? .Homes is only available to real estate professionals who meet rules for application.  Owning a .Homes domain will instantly convey trust and build credibility with consumers looking for their next home or home-related service.

Who can apply? .Homes domains are exclusively available to businesses that provide products and services to the housing industry, including real estate agents, real estate brokers, mortgage professionals, property managers, builders, property appraisers, property inspectors, property insurance providers, multiple listing services and real estate associations.

When can .Homes be registered? Registration for .Homes opened on May 12. .Homes domain names may be secured on a first-come, first-served basis at Register.Homes.

“We believe .Homes offers real estate professionals the chance to secure a memorable domain that aligns with their marketing efforts, while at the same time helping consumers find them more easily,” said David Mele, president of Homes.com. “Professionals in the housing industry can now exclusively register their personal name, business name, or a combination of a niche market or local area to match their branding and stand out from their competition, while assuring consumers they’re a credible source for real estate information.”

Homes.com, a division of Dominion Enterprises, is the premier marketing partner for .Homes domains through Dominion Registries. For more information on .Homes domains, visit www.Domains.Homes or to register a .Homes name visit Register.Homes.

About Homes.com
Homes.com is a top real estate search destination, visited by more than 14 million consumers each month. Homes.com leverages search visibility to connect this in-market audience with real estate professionals in their local areas of interest. Homes.com offers the following real estate marketing and media services: brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation to help real estate agents and other real estate related partners succeed online. For more information, visit www.Homes.com.

About Dominion Registries
Dominion Registries, a division of Dominion Enterprises, is the operator of the new Top Level Domain namespace for .Autos, .Boats, .Homes, .Motorcycles and .Yachts.
Dominion Registries provides high-quality, industry-defining website addresses to the automotive, marine, powersports and residential real estate communities. Working in partnership with the industries they serve, Dominion’s new domain name extensions deliver industry-specific internet content channels that are safe and secure for both businesses operating websites and consumers who seek relevant content to make important purchasing decisions. For more information, visit www.dominionregistries.com.

About Dominion Enterprises
Dominion Enterprises is a leading online marketing and software services company offering client solutions across multiple targeted business verticals.  Our widely recognized B2C web and mobile portals, including ForRent.com, Homes.com, CycleTrader.com and BoatTrader.com, generate nearly 30 million unique visits monthly. Our B2B cloud SaaS solutions directly support clients in establishing their online and mobile brands, generating leads, and managing customer relationships.  Dominion Enterprises has more than 40 businesses and 3,000 employees in our Norfolk, Va. home office, across the U.S., and internationally.

Homes.com Announces Rebranding to trulowtor.com

‘Silly’ Homes.com domain to be auctioned in April

Playos, Florida (April 1, 2016) – Homes.com®, a top consumer real estate resource and leading provider of marketing solutions for real estate professionals, announced today their rebranding of Homes.com to trulowtor.com.

After both extensive research and closely monitoring industry peers and their naming strategies, the easy to recognize and memorable domain name of Homes.com will be retired, and the current search portal and services business will be rebranded to trulowtor.com. In a recent Geek Wire article, a top real estate industry executive states, “if you picked a real word like Homes.com or something silly like that, [the domain] actually costs [real] money.” Taking this comment to heart, the team at Homes.com conducted exhaustive consumer research and determined that a less silly and more nonsensical name would make sense. Four separate focus groups from around the country picked trulowtor.com as a more serious name that consumers would eventually identify with, and potentially remember, all while improving the brand’s trust with consumers.

“We’ve been listening to the industry and have decided that the name ‘Homes.com’ is too silly and simply doesn’t make sense for a real estate portal offering almost 3 million homes for sale or rent,” said David Mele, president of the former Homes.com. “Based on our core value of ‘collaboration’ we worked closely with a sample of American homebuyers to arrive at the name trulowtor.com. It just makes sense to us, to them, and, over time, we’re sure it’ll make sense to consumers too.”

The memorable and easily recognizable name, Homes.com, will be offered for auction in the coming months, and with a reserve price set at one billion dollars it’s sure to garner the interest of domain aficionados, investors and Silicon Valley startups. “A name as obvious as Homes.com may be silly for real estate,” said Grant Simmons, VP of Entertainment at trulowtor.com, “but for a new venture in, say, medical supplies, it may make a perfect branding play.”

For more information about the upcoming rebranding of Homes.com, please visit trulowtor.com.

About the website formally known as Homes.com
Homes.com is a top real estate search destination, visited by more than 16 million consumers each month. Homes.com leverages search visibility to connect this in-market audience with real estate professionals in their local areas of interest. Homes.com offers the following real estate marketing and media services: brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation to help real estate agents and other real estate related partners succeed online. For more information, visit www.Homes.com.

New .Homes Sunrise Period Starts Today

General availability begins May 12

Norfolk, Virginia (March 9, 2016) – Homes.com®, a top consumer real estate resource and leading provider of marketing solutions for real estate professionals, announced today that the sunrise or trademark period for the new “dot HOMES” or .Homes top-level domain is now open for eligible trademark holders.

Whether renting or buying, the process of finding a new home is one of the most important financial decisions made by consumers. A .Homes domain name offers a memorable option for real estate professionals, instantly conveying trust and building credibility with consumers looking for their next home or home-related services.

“Unheard of since the .com boom, real estate professionals have a ground-floor opportunity to own a memorable domain that aligns with their marketing efforts and focus on serving the home industry,” said David Mele, president of Homes.com. “Now they can finally buy their name, business name, niche market or local area to help them stand out from their competition.”

A .Homes domain name is available exclusively to businesses that provide products or services to the residential real estate community. This includes real estate agents, real estate brokers, mortgage professionals, property managers, builders, property appraisers, property inspectors, property insurance providers, multiple listing services and real estate associations. All domain name applicants will be verified to ensure they are relevant to residential real estate and meet the eligibility qualifications. As a result, consumers can trust that websites with .Homes domains are safe and secure, offering reliable and meaningful real estate-related content.

.Homes Launch Dates
Sunrise or Trademark: Through May 6, 2016, registration of .Homes domain names will be available to eligible trademark holders. To apply for your trademarked name, visit www.dominion.domains.

Open Registration: Begins May 12, 2016. For more information about .Homes domain names and registration details, please visit www.domains.homes.

Homes.com, a division of Dominion Enterprises, is the premier marketing partner for .Homes domains through Dominion Registries. Dominion Registries is a division of Dominion Enterprises and operates the Top Level Domain (TLD) namespace for .Autos, .Boats, .Homes, .Motorcycles and .Yachts.

For more information on .Homes domains, visit www.domains.homes/.

About Homes.com
Homes.com is a top real estate search destination, visited by more than 14 million consumers each month. Homes.com leverages search visibility to connect this in-market audience with real estate professionals in their local areas of interest. Homes.com offers the following real estate marketing and media services: brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation to help real estate agents and other real estate related partners succeed online. For more information, visit www.Homes.com.

About Dominion Registries
Dominion Registries, a division of Dominion Enterprises, is the operator of the new Top Level Domain namespace for .Autos, .Boats, .Homes, .Motorcycles and .Yachts.
Dominion Registries provides high-quality, industry-defining website addresses to the automotive, marine, powersports and residential real estate communities. Working in partnership with the industries they serve, Dominion’s new domain name extensions deliver industry-specific internet content channels that are safe and secure for both businesses operating websites and consumers who seek relevant content to make important purchasing decisions. For more information, visit www.dominionregistries.com.

About Dominion Enterprises
Dominion Enterprises is a leading online marketing and software services company offering client solutions across multiple targeted business verticals. Our widely recognized B2C web and mobile portals, including ForRent.com, Homes.com, CycleTrader.com and BoatTrader.com, generate nearly 30 million unique visits monthly. Our B2B cloud SaaS solutions directly support clients in establishing their online and mobile brands, generating leads, and managing customer relationships. Dominion Enterprises has more than 40 businesses and 3,000 employees in our Norfolk, Va. home office, across the U.S., and internationally.

The Keyes Company Honored with RISMedia Tech Titan Award

Family-owned, 90-year-old brokerage recognized for technology enhancements

NORFOLK, Va. (December 10, 2015) – The RISMedia Tech Titan Award was presented to Mike Pappas, CEO and broker owner of the South Florida brokerage, The Keyes Company, and his team for their 2015 technological achievements.  Keyes was recognized during the November 13 RISMedia Power Broker Dinner, which was part of The National Association of REALTORS® annual conference in San Diego, CA. Homes.com®, leading online real estate destination and provider of real estate marketing solutions, sponsored this year’s RISMedia’s Tech Titan Award.

The Tech Titan Award is presented to individuals transforming the industry by integrating new forms of technology into their companies, adopting the current technology trends to improve and enhance overall consumer experience. Mike Pappas and the Keyes team are dedicated to embracing technology and providing innovative tools to enhance and expand the brokerage.

“I’m thrilled and honored to receive the Tech Titan Award on behalf of everyone at The Keyes Company,” said Pappas. “During the economic downturn, we looked to technology to help our associates and offices stay competitive. By incorporating our long-standing family values with a people-first philosophy, combined with top-notch technology, I believe we’ve created the perfect balance to successfully engage today’s demanding consumers.”

The Keyes Company’s vision combines high-touch service with high-tech tools to create the ultimate consumer experience. Keyes’ multilingual listing videos, virtual tours that support buyers and sellers in the diverse South Florida market, a suite of mobile apps and websites, online transaction management, and a comprehensive suite of social tools for monitoring online reputation all come together to offer overall solutions to consumers and associates alike.

“Homes.com is honored to recognize Mike Pappas and The Keyes Company with the RISMedia Tech Titan award for their technology accomplishments, said Dave Mele, president of Homes.com. “With their year-over-year Top 50 ranking on the RISMedia Power Broker report, The Keyes Company has created a successful mix of technology and service for their customers, and Homes.com is proud to be a part of their solutions.”

The Tech Titan award was accepted on behalf of Mike Pappas by his daughter, Christina Pappas, The Keyes Company’s assistant district sales manager and part of the next generation of leaders at Keyes.

About Homes.com

Homes.com is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Homes.com Connect offers the real estate industry’s first-ever all-inclusive marketing platform for agents and brokers featuring single-login convenience. Homes.com is visited by more than 13 million consumers each month to search three million properties for sale or rent, to locate real estate agents in their area and to find useful home buying tips. For more information, visit www.Homes.com.

About The Keyes Company

Whether a first-time buyer, seasoned homeowner, or multi-property investor, the team at The Keyes Company is the go-to resource for all things real estate. Family-owned and in business since 1926, The Keyes Company has grown across the state of Florida. Keyes has captured accolades such as being ranked 31st Best Real Estate Company in the nation. Today, Keyes has more than 2,300 associates in over 35 branch offices located throughout Miami-Dade, Broward, Palm Beach, Martin and Volusia counties.

As a full-service company, Keyes is committed to providing its clients with a great real estate experience. The company supplies its customers with objective data and research about properties, employs innovative and leading-edge technologies, completes transactions seamlessly, and provides unrivaled customer service.  For more information, visit www.Keyes.com.