Homes.com Announces Senior Management Team Promotions

Erin Ruane promoted to vice president of sales; Mark Mathis named general manager, agent/broker sales

Norfolk, Va. (February 26, 2015) –  Homes.com®, a division of Dominion Enterprises and leading online real estate destination and provider of real estate marketing solutions, has announced promotions in its senior leadership team. Erin Ruane was promoted to vice president of sales.  In this new role, Ruane will oversee all real estate sales initiatives for Homes.com, including agent and broker efforts, mortgage, new home builder, rentals and national key accounts.  Mark Mathis was promoted to the new role of general manager, agent/broker sales, and will report directly to Ruane. Mathis will leverage his years of working closely with agents and brokers to lead all sales efforts for Homes.com’s agent and broker sales teams. Continue reading

Homes.com® Reports Show 39 Percent of Housing Markets Fully Recovered

U.S. rebound percentage rose from 30% to 39% in 2014

NORFOLK, Va. (February 24, 2015) – Homes.com®, leading online real estate destination, has released its December Local Market Index, a price performance summary of repeat sales in the top 100 markets, and the companion Midsize Markets Report for defined areas ranked 101-300. Among the nation’s top 100 largest markets,

94 markets increased their 3-month average index point change in December, up one market from November. In December, Homes.com’s Local Market Index found that 195 midsize markets increased over a 3-month average, an 18-market increase from the prior month. Like the top 100 markets, the only midsize markets to decrease over a 3-month average are located in the Northeast. Some 199 markets increased annually. Continue reading

Homes.com Launches Local Connect Advertising Program

Real estate pros can generate leads by targeting engaged consumers during home search process  

Norfolk, Va. (February 19, 2015) – Homes.com®, leading online real estate destination and provider of real estate marketing solutions, has released Local Connect, a new advertising program allowing real estate agents and brokers to target local home buyers.  Local Connect will provide real estate professionals access to highly engaged consumers as they search for their next home.

Homes.com launched Local Connect to bridge the gap between consumers searching for their next home and real estate pros targeting active home buyers and sellers. The product provides clear competitive advantages to pros, including prominent advertising on the listing detail page and contact form of basic Homes.com listings. To ensure consumer inquiries are directed back to the listing agent or broker, they are prominently displayed as the legal representative of the homeowner.

“With 90% of Homes.com visitors actively searching for their next home and 80% not yet working with a real estate professional, Local Connect positions pros in front of active buyers and sellers searching for their next home,” said David Mele, president of Homes.com. “Our new advertising product is the result of extensive discussions with agents, brokers, MLSs and industry partners to find the best way to connect engaged consumers with buyers’ agents as they search for their next home. Local Connect clearly displays the listing agent at the top of every lead form and ensures that consumer leads are always routed back to the listing agent or broker, regardless of whether the listing is displayed for free or through paid advertising.”

Homes.com Local Connect advertising offers:

  • Local Targeting: Geo-target consumers searching for homes by zip code.
  • Prominent Ad Placement:  Advertisers are prominently displayed on listing detail page contact forms directly below the listing agent, providing maximum visibility in targeted zip code areas.
  • Maximum Branding: Ads include a photo or logo, phone number and endorsements.
  • Mobile Access: Phone number is click-to-call from mobile devices.
  • Consumer Leads: Consumer property inquiries are sent to advertisers and the listing agent.

“Local Connect allows listing agents and buyers’ agents to take advantage of the fast-growing home search platform of Homes.com,” Mele said.  “Our traffic was up 58% in January 2015, compared to prior year, with more than 23 million site searches conducted in the month.  We want to be sure that potential home buyers are connected with an engaged, qualified and knowledgeable real estate professional when searching for their next home on Homes.com.”

For more information on Homes.com’s Local Connect ads, click here.  To download screenshots, click here.

About Homes.com

Homes.com is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Homes Connect by Homes.com offers the real estate industry’s first-ever, all-inclusive marketing platform for agents and brokers featuring single-login convenience. Over 12 million consumers visit Homes.com each month to search nearly 3 million properties for sale or rent, to locate real estate agents in their area, and to find useful home buying tips. For more information, visit www.Homes.com.

Homes.com® Reports Show Price Recovery Resumed in November

Florida markets continue to strengthen with two seeing top annual gains

NORFOLK, Va. (January 27, 2015) – Homes.com®, leading online real estate destination, has released its November Local Market Index, a price performance summary of repeat sales in the top 100 markets, and the companion Midsize Markets Report for defined areas ranked 101-300. Among the nation’s top 100 largest markets, 93 markets increased their three-month average index point change in November, up 35 markets from October. The Homes.com Local Market Index found that 177 midsize markets increased over a three-month average, representing 44 markets more than the prior month. 199 markets increased annually while only one market decreased. Continue reading

Andy Woolley Named Vice President of Industry Development of Homes.com®

19-year real estate industry veteran to focus on expanding partnerships for Homes.com

Norfolk, Va. (January 12, 2015) –  Homes.com®, leading online real estate destination and provider of real estate marketing solutions, has announced the promotion of Andy Woolley to vice president of industry development.  Woolley will be responsible for cultivating and developing MLS, broker, franchise, and other growth-oriented industry partnerships for Homes.com. Continue reading