Homes.com® Reports Show California Leads Price Recovery in January

Some 120 of the top 300 markets have achieved full pricing recovery

NORFOLK, Va. (March 30, 2015) – Homes.com®, leading online real estate destination, has released its January Local Market Index, a price performance summary of repeat sales in the top 100 markets, and the companion Midsize Markets Report for defined areas ranked 101-300. Among the nation’s top 100 largest markets, all markets increased their 3-month average index point change in January, up six markets from December 2014. The Midsize Markets also posted gains for the 3-month average in 199 of 200 markets.

40 percent of Top 300 Markets Fully Recovered
In January the top 100 and the Midsize Markets 200, which represent the largest 300 markets by population in the United States, reported that a total of 120 markets, or 40 percent of the top 300, have now achieved full pricing recovery. Compared to January 2014, only 89 markets, or 31 percent, had reached a complete rebound, up 35 percent year over year.

Of the top 100 markets, those with a peak-to-trough decline of less than 10 percent had an average rebound of 107 percent. Moderate price decline markets, those with a 10-20 percent decrease in value, are seeing the average rebound percentage reach 99 percent of the prior peak price. Severe price decline markets, price declines exceeding 20 percent, are seeing an average rebound of 81 percent.

In January, 42 of the top 100 markets measured continue to show complete price recovery, which is the same amount reported in December. Youngstown-Warren-OH/ Boardman, OH-PA and Columbus, OH are two markets close to rebounding at 99.54 percent and 99.31 percent, respectively.

Additionally, 78 Midsize Markets are now more than 100 percent recovered, a gain of three from December’s report. Decatur, AL; Macon, GA and Huntsville, AL are the new Midsize Markets to rebound and posted rebound percentages of 100.46 percent, 100.29 percent and 100.17 percent.

The South continues to dominate recovery with 22 markets seeing rebound percentages greater than 100 percent. The West came in at second place, seeing eight markets with over 100 percent rebound. The Midwest and Northeast are tied at six markets with a rebound percentage above 100 percent.

“Even in the slowest sales month of year, we’re continuing to see a steady march towards a full price recovery. The halfway point—50 percent of the top 300 markets—is in now in sight. In a matter of months, we hope see more than half the nation in rebound status. Even more importantly, we will see equity restored to millions of homeowners, making it possible for them to refinance or sell,” said David Mele, president of Homes.com.

Western Markets Take the Lead in Top 100
On a monthly basis, the five top performing markets were located in the West, all in the state of California. The top performing market is San Francisco-Oakland-Hayward, CA. Four markets are located in the South in the states of Mississippi, Florida, Georgia and South Carolina. The remaining market is located in the Midwest in the state of Ohio. The 3-month average percentage for the top 10 markets ranges from 0.87 percent to 1.01 percent, higher than the 0.67 percent to 0.89 percent seen in December’s data. The 3-month average percentage change for all top 100 markets continues to grow at 0.6 percent, which is more than the 0.39 percent recorded in December.

Largest Markets Summary:
San Francisco-Oakland-Hayward, CA led the West and the nation with an average 3-month appreciation of 1.01 percent.
Allentown-Bethlehem-Easton, PA-NJ led the Northeast with an average appreciation of 0.43 percent over three months.
Toledo, OH reported an average 3-month gain of 0.92 percent and led the Midwest.
Leading the South, Jackson, MS saw an average 3-month appreciation of 0.99 percent.
Hartford-West Hartford-East Hartford, CT trailed the nation with an average 3-month appreciation of only 0.04 percent,

Midsize Markets Summary:
The market with the best 3-month average was Kennewick-Richland, WA which increased 1.38 percent with all top 10 Midsize markets over a 3-month average seeing increases of more than 1%. Similar to the top 100 markets, all top 10 markets for the 3-month average are located in the South, West and Midwest regions. Four markets are from the South, specifically in the South Atlantic region. Four markets are from the West, located in the Pacific region and two markets are from the Midwest, located in Wisconsin. For January, the 3-month average percentage ranged from 1.01 percent to 1.38 percent, significantly higher than 0.89 percent to 1.02 percent in last month’s report.

The West also dominates with year over year increases in seven out of the top 10 markets. The remaining markets come from the Midwest and South. Rapid City, SD is again the top annual market with a 9.4 percent index point increase. In January, the annual percent range is between 6 percent and 9 percent, which is similar to December’s data.

In January’s Local Market Report, 199 midsize markets increased over a 3-month average, up four markets from last month. Bangor, ME is the only midsize market to decrease over a 3-month average and is located in the Northeast. Some 199 markets increased annually while Wheeling, WV-OH continues to be the only market to decrease.

Midsize Market by Region and Division:
The top performing Midsize Market for the 3-month average is Kennewick-Richland, WA, which is located in the West.
The bottom performing Midsize Market for the 3-month average is Bangor, ME, which is located in the Northeast and was the only market to see a decrease of the bottom performing markets.
Billings, MT reported the largest 3-month average change from the bottom performing markets.

To receive a comprehensive data file, including index values in every zip code within a local market, contact LocalMarketReports@Homes.com. To download all reports, visit press.homes.com.

About Homes.com
As one of the nation’s top online real estate destinations, Homes.com inspires consumers to dream big. From affordable houses to luxurious estates, condos, apartment rentals and more, Homes.com features more than 3 million property listings and exclusive distribution of over 20,000 apartment listings from ForRent.com in a user-friendly format, making finding your next home easy. Visitors to the Homes.com blog will find a collection of rich information and posts on DIY projects, painting, organization tips and more, providing the ultimate resource for everything home related. From finding your first apartment to buying your first home, upgrading, downsizing and everything in between, Homes.com is an inspiring and engaging partner in every phase of the home buying or renting process.

Visit Homes.com and download the Homes.com Mobile App, Rentals Mobile App, or Mortgage Calculator to assist in your home search. For home decor tips and more, visit Blog.Homes.com.

Greater Tulsa Association of Realtors Partners with Homes.com to Create Consumer Portal

Responsive design website gives Tulsa consumers ad-free home search

Norfolk, Va. (March 19, 2015) – Homes.com® and the Greater Tulsa Association of REALTORS® (GTAR) announced today the launch of a consumer website (TulsaRealtors.com) for the Greater Tulsa Association of REALTORS® (GTAR), as well as a Homes.com’s integrated marketing suite for all 3,600 GTAR subscribers.  GTAR members will now benefit from Homes.com’s extensive marketing features, connecting them to consumers visiting TulsaRealtors.com and the 12.5 million consumers who view Homes.com monthly.

The new TulsaRealtors.com was developed on Homes.com’s Homes Connect Fusion(™) responsive design platform, giving GTAR a comprehensive consumer website that features prominent, ad-free branding for the listing agent and brokerage.

“We’re excited to partner with Homes.com to provide a comprehensive, responsive design solution for our members and local consumers searching for their next home. Consumers can now seamlessly search using both desktop and mobile devices, and instantly connect with the listing agent or broker on a listing of interest,” said Mike Cotrill, CEO of GTAR. “Connecting consumers to REALTORS on TulsaRealtors.com without displaying competing banner advertising was a top priority, ensuring the conversation stayed focused on helping Tulsa consumers find their next home.”

GTAR member benefits of the Homes Connect platform include:

  •     Listing Leads – All leads from Homes.com and TulsaRealtor.com listings are sent to the listing agent.
  •     Agent and Broker Profiles – Complete contact and biographical information.
  •     Contact & Lead Manager – Manage contacts and leads in one central platform.
  •     Lead Gator – Aggregate leads from various sources into one central lead management system.
  •     Email Campaigns – Instantly set prospects into drip email campaigns.
  •     Social Prospecting – Aggregate contacts from Facebook, Google+, LinkedIn and Twitter.

The Homes Connect Fusion platform offers the following:

  •     Responsive Design – Access website from all desktop and mobile devices.
  •     Ad Free – Consumers can search without viewing ads.
  •     Lead Routing – All consumer inquiries sent directly to listing agents for faster follow-up.
  •     Agent/Office Search – Consumers can quickly find agents or offices of interest.
  •     MyHomeTracker – Consumers can save listings and receive updates on them, with saved listing details sent to the listing agent.
  •     Clear Attribution – Listing agent and brokerage are prominently branded on their listings with agent contact information.
  •     Neighborhood & Demographic Information – Integrated into the listing detail, allowing consumers to view important information about the area.
  •     MLS Website Control – Control panel allowing MLS staff to make site updates instantly.

“Partnering with GTAR to launch TulsaRealtors.com is another great example of Homes.com’s broader MLS partnership opportunities and our commitment to provide valuable services to the industry,” said Andy Woolley, vice president of industry development. “By leveraging Homes.com’s existing portal technology, enterprise partners are able to improve the quality of transaction-ready leads for their members while providing valuable marketing tools within one comprehensive platform.”

For more information on the benefits Homes.com can provide MLSs and their members, visit http://connect.homes.com/mls/.

About Homes.com

Homes.com is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Homes Connect by Homes.com offers the real estate industry’s first-ever, all-inclusive marketing platform for agents and brokers featuring single-login convenience. The new Homes.com Social offers innovative tools and resources to help real estate professionals save time and simplify social media marketing. More than 12 million consumers visit Homes.com each month to search nearly 3 million properties for sale or rent, to locate real estate agents in their area, and to find useful home buying tips. For more information, visit Homes.com.

Homes.com Partners with Clareity Security for Clareity Direct Connections

Solution puts brokers in control of listing data and increases the quality of Homes.com listings

Norfolk, Va. (March 11, 2015) – Homes.com®, leading online real estate resource and top provider of real estate marketing solutions, and Clareity Security, the leading provider of MLS subscriber authentication, have partnered to provide Clareity Direct Connections (™), an easy and secure way for brokers and MLSs to manage the online marketing of their listings.

“We are happy to add Homes.com as a Clareity Direct Connect partner. The team at Homes are pioneers in building broker and MLS friendly offerings and were one of the first portals to offer a fair exchange of value for listings,” said Amy Geddes, COO of Clareity.

Implementing Clareity Direct Connections enhances the quality and accuracy of the listings marketed on Homes.com, while offering MLSs and brokers another efficient option to communicate permission and display preferences. The Clareity Direct Connections permission gateway gives MLSs and their participating brokers a straightforward option for permissive distribution to Homes.com and Homes.com’s marketing products and services, including Homes Connect lead aggregation and incubation tools.

With 90 percent of Homes.com consumers actively searching for their next home and 75 percent not yet working with a real estate professional, Clareity Direct Connections gives brokers and MLSs instant access to engage with consumers visiting Homes.com.  Month over month, unique visitor traffic and leads were up over 60 percent on Homes.com. As a result, Direct Connect members will benefit by engaging with Homes.com’s quality consumers.

“Homes.com is excited to offer Clareity Direct Connection from Clareity Security as another resource to improve the overall quality and accuracy of listing data for consumers and real estate professionals,” said Andy Woolley, vice president of industry development for Homes.com.  “Currently, more than 400 MLSs have partnered with Homes.com to facilitate direct listing updates on behalf of their brokers and agents. Clareity Direct Connections will continue to expand that footprint and simplify the process for more brokers and agents interested in advertising their listings to Homes.com’s high-quality, transaction-ready consumers.”

For more information on the benefits Homes.com can provide MLSs and their members, visit http://connect.homes.com/mls/.

About Homes.com

Homes.com is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Homes Connect by Homes.com offers the real estate industry’s first-ever, all-inclusive marketing platform for agents and brokers featuring single-login convenience. The new Homes.com Social offers innovative tools and resources to help real estate professionals save time and simplify social media marketing. More than 12 million consumers visit Homes.com each month to search nearly 3 million properties for sale or rent, to locate real estate agents in their area, and to find useful home buying tips. For more information, visit Homes.com.

About Clareity Security:

Clareity Security is the leading provider of security products and services for the real estate and mortgage industries. Its SAFEMLS® and SAFEACCESS™ products help MLS organizations and real estate professionals easily and effectively safeguard sensitive consumer information against unauthorized access and provide next-generation, strong authentication solutions for secure online transactions. Additional information is available at ClareitySecurity.com.

Homes.com Announces Senior Management Team Promotions

Erin Ruane promoted to vice president of sales; Mark Mathis named general manager, agent/broker sales

Norfolk, Va. (February 26, 2015) –  Homes.com®, a division of Dominion Enterprises and leading online real estate destination and provider of real estate marketing solutions, has announced promotions in its senior leadership team. Erin Ruane was promoted to vice president of sales.  In this new role, Ruane will oversee all real estate sales initiatives for Homes.com, including agent and broker efforts, mortgage, new home builder, rentals and national key accounts.  Mark Mathis was promoted to the new role of general manager, agent/broker sales, and will report directly to Ruane. Mathis will leverage his years of working closely with agents and brokers to lead all sales efforts for Homes.com’s agent and broker sales teams. Continue reading

Homes.com® Reports Show 39 Percent of Housing Markets Fully Recovered

U.S. rebound percentage rose from 30% to 39% in 2014

NORFOLK, Va. (February 24, 2015) – Homes.com®, leading online real estate destination, has released its December Local Market Index, a price performance summary of repeat sales in the top 100 markets, and the companion Midsize Markets Report for defined areas ranked 101-300. Among the nation’s top 100 largest markets,

94 markets increased their 3-month average index point change in December, up one market from November. In December, Homes.com’s Local Market Index found that 195 midsize markets increased over a 3-month average, an 18-market increase from the prior month. Like the top 100 markets, the only midsize markets to decrease over a 3-month average are located in the Northeast. Some 199 markets increased annually. Continue reading