Canadian Home Searches Spike in Response to U.S. Election Results

Homes.com reports 16 times normal traffic to key Canadian cities

Norfolk, Va. (Nov. 9, 2016) – Homes.com®, leading online real estate destination, reports a dramatic surge in location-based home searches for Canadian destinations in response to the United States Presidental election.

Starting at 9 p.m. EST, as state results from the U.S. Presidental race began to roll in, Homes.com saw a surge in Canadian home searches growing by the hour. By 11 p.m. EST, British Columbia was the highest searched state or province searched on Homes.com, more than California, Texas or Florida. By 12 a.m. EST, Canadian home search traffic was 16 times higher than a normal traffic day.

As of this morning, Canadian searches for homes for sale continue to dominate Homes.com visitor behavior, maintaining eleven times more searches than the previous day, with British Columbia seeing 26 percent more home search activity than the most populous U.S. state, California. By 9 a.m. EST, six of the top twenty-five searched cities on Homes.com were Canadian: Vancouver, BC; Surrey, BC; Toronto, ON; Nelson, BC; Richmond, BC; and White Rock, BC.

This surge of consumer searches for Canadian properties has not translated into a notable increase in consumers inquiring about these properties. At this point, home shoppers appear to just be checking out Canadian home prices and availability with no clear intention to relocate.

On the lighter side of last night’s consumer home searches, Ontario, CA benefited from a dramatic, 121-percent increase in home searches, likely due to confusion with the Canadian city of the same name.

Wherever (or why ever) you’re moving, Homes.com has homes. For Sale. For Rent. For You.


About Homes.com

Homes.com makes it easy to find your first or next home, with close to 3 million homes for sale or rent. Since its launch almost 25 years ago, Homes.com has made millions of introductions between homebuyers and real estate professionals, leveraging user-friendly tools, valuable tips, and helpful information so homebuyers have everything they need to find a home that perfectly fits their family and lifestyle.

With more than 15 million site visits a month, Homes.com continues to innovate with inspiring photos, simple search functionality and great home decor articles to empower consumers to dream, discover and design their homes.

Visit Homes.com to discover your next home, or download the Homes.com For Sale, Rentals or Mortgage Calculator apps to power your home search. For creative home design ideas and decorating tips, visit Homes.com/blog/. Welcome Home!

Homes.com Helps Streamline Real Estate Transactions

Partnership with DocuSign eliminates duplicate data entry by tracking consumer information through closing

Norfolk, VA. – (Nov.  04, 2016) – Working to reduce paperwork and integrate more seamlessly with consumer inquiries, Homes.com®, a top consumer real estate resource and leading provider of marketing solutions for real estate professionals, announced today its partnership with DocuSign – the global eSignature and Digital Transaction Management (DTM) leader – to streamline the full real estate transaction process, from lead generation to closing.

“At Homes.com, we’re committed to connecting real estate professionals with the highly engaged consumers that visit our site and use our marketing products. Partnering with DocuSign takes this one step further by streamlining an agent’s workflow, creating a seamless process of moving a consumer from lead status into a transaction,” said Dave Mele, president of Homes.com. “Agents will avoid duplicate data entry and the inconvenience of logging into different systems, offering a big win that simplifies the transaction process.”

The partnership is a natural alignment between two widely used product platforms. Through its Homes.com Connect platform, Homes.com collects early-stage transaction information when properties are listed for sale and as consumers interact with their agent in the home search process. DocuSign collects and organizes information through DocuSign Transaction Rooms for Real Estate, providing real estate professionals and their clients with a complete solution for managing their transactions online.

“We’re excited to have Homes.com as part of our ‘lead to close’ strategy. Integrating its listing and client contact information with our DocuSign Transaction Rooms will allow agents to populate a new transaction with the click of a button, saving time by eliminating manual data entry,” said Georg Gerstenfeld, VP & GM for Global Real Estate Solutions at DocuSign. “Homes.com shares our values of empowering agents and protecting their data. Connecting these two platforms allows agents to get more from their data.”

Through this partnership and product integration, Homes.com and DocuSign will provide real estate professionals with an efficient method for connecting the early and closing stages of a transaction, tracking listings and leads from origination to closing. Leads and listings will flow from Homes.com into DocuSign’s Transaction Rooms for Real Estate, allowing real estate agents to manage their transactions in the cloud using a secure and flexible platform.

For more information about Homes.com marketing services visit http://connect.homes.com/ and http://www.docusign.com/realestate.

About Homes.com

Homes.com is a top real estate search destination, visited by more than 14 million consumers each month. Homes.com leverages search visibility to connect this in-market audience with real estate professionals in their local areas of interest. Homes.com offers the following real estate marketing and media services: brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation to help real estate agents and other real estate related partners succeed online. For more information, visit http://www.Homes.com.

About DocuSign, Inc.

DocuSign® is changing how business gets done by empowering anyone to send, sign and manage documents anytime, anywhere, on any device with trust and confidence. DocuSign and Go to keep life and business moving forward. For more information, visit http://www.docusign.com, call +1-877-720-2040, or follow us on Twitter, LinkedIn and Facebook.

Copyright 2003-2016. DocuSign, Inc. is the owner of DOCUSIGN® and all of its other marks (http://www.docusign.com/IP). All other marks appearing herein are the property of their respective owners.

DocuSign offers transaction management services and is the NATIONAL ASSOCIATION OF REALTORS® Official and Exclusive provider of electronic signature services under the REALTOR Benefits® Program.

Homes.com Debuts Instant Response Technology for Real Estate Pros

New Lead Concierge Service plus Talk Now App Solve Need for Speed

Norfolk, Va. (Nov. 1, 2016) – Working to solve the need for real estate agents to rapidly respond to consumer inquires, Homes.com®, a top consumer real estate resource and leading provider of marketing solutions for real estate professionals, unveiled today its proprietary, Instant Response Technology (IRT), featuring its new Lead Concierge service and a powerful new app, TalkNow.

“Time may be the most precious commodity we have,” says Homes.com President David Mele. “With a real estate market where inventory is tight, responding faster to consumers can be an essential competitive edge for real estate agents, and a definite win for consumer engagement.”

Statistically, studies show slow agent response time is a pervasive industry problem. An insidesales.com Lead Response Study notes that leads contacted within the first five minutes are 100 times more likely to close. Research from the California Association of REALTORS® (CAR) reveals that a majority of home buyers view “responsiveness” as the most important quality in selecting an agent – more important than characteristics including “trustworthiness” and “knowledgeability.” Moreover, a study by WAV Group documents nearly half (48 percent) of buyer inquires to agents were never responded to and the average response time was 917 minutes (or 15.29 hours).

With responsiveness being a leading differentiator for consumers, Mele says real estate professionals must find a way to improve response time, or risk losing more consumers to competitors. To solve the real estate industry’s need for speed, Homes.com is delivering its IRT toolset—comprised of Lead Concierge and TalkNow—to enable real estate professionals to respond faster and close more leads.

Lead Concierge: On-Demand Call Center

Homes.com’s Lead Concierge service empowers brokers and agents to work smarter, not harder, by providing a personalized call center service that takes the first consumer inquiries. When an agent or broker cannot be reached for a qualified lead transfer, Lead Concierge service provides immediate consumer engagement until an agent or broker follows up directly.

“In effect, we’re providing real estate agents and brokers with a personal assistant to help them never miss a call,” says Mele. “No one can always be available: if they’re actively engaged with a client, they can’t stop to answer a call or respond to a text. Homes.com Lead Concierge will perform that service for them, and more importantly, will help qualify and prioritize leads.”

Well-trained Lead Concierge Assistants automatically handle incoming calls and emails on behalf of the agent or broker. The Lead Concierge asks a series of qualifying questions, including, “Are you currently working with an agent?,” “What is the time period for your home purchase?,” “Has a budget been determined?,” and “Have you been pre-qualified for a mortgage?”

Mele explains that leads are considered “disqualified,” for example, if a caller is currently working with another agent, or is looking to rent rather than buy. “Hot leads,” or qualifying leads, are immediately transferred to the agent or broker. Other leads are sent to the agent’s dashboard for follow-up at their convenience.

TalkNow: Connecting in Real Time

Homes.com takes IRT to the next level with its launch of Homes.com’ TalkNow, an app instantly connecting consumers searching for properties online with a real estate professional.

“TalkNow is like Uber for a real estate agent,” says Mele. “Agents let us know when they’re available to take inquiries—they can show consumers ‘I’m available now,’ and TalkNow will connect them to someone who needs help on specific properties instantly. These may be the hottest leads an agent can get.”

When a home buyer is interested in a property on Homes.com, by simply clicking on the TalkNow button on the website, an alert is delivered immediately to a local agent. TalkNow then matches the consumer with an available agent in the coverage area for that listing. If the agent chooses to accept the inquiry, TalkNow delivers to the agent links to text or call the prospect immediately.

Instant Response Solution

To measure how vital response time is to consumers, Homes.com recently polled home buyers about their need for instant response:

  • 22 percent expect to receive an immediate response when they submit an online form, and over 50 percent expect a response in less than one hour. 

  • 52 percent expect response time to be faster during business hours, when agents and brokers are busiest. 

  • 56 percent report that initial response time is a consideration when selecting an agent to represent them in their next real estate transaction. 


Homes.com’s Instant
 Response Technology, both Lead Concierge and TalkNow, helps agents win more deals by providing consumers what they want: “immediate responses,” Mele says. “Millennials are the vast majority of first-time buyers and to them, faster equals better and faster also means now. Agents also know that the first one to respond often gets the listing or the sale, no matter what the age bracket. With both Lead Concierge and TalkNow, Homes.com delivers instant connections to help agents and brokers to the hottest leads,” he adds.

“Homes.com is more than just a portal,” Mele explains. “We’re expanding our digital marketing offerings for agents and brokers to help them remain more competitive.”

Homes.com requires no minimum spend to take advantage of Lead Concierge. Homes.com TalkNow is currently available in Orlando, Nashville and Dallas/Fort Worth with nationwide coverage expected in the next 6 months. For more information on Homes.com Lead Concierge, view here and Homes.com TalkNow, view here or call 866-774-2947.


About Homes.com
Homes.com is a top real estate search destination, visited by more than 14 million consumers each month. Homes.com leverages search visibility to connect this in-market audience with real estate professionals in their local areas of interest. Homes.com offers the following real estate marketing and media services: brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation to help real estate agents and other real estate related partners succeed online. For more information, visit www.Homes.com.

 

.Homes Offers Real Estate Industry New, Trusted Name Option

Exclusively available to housing industry beginning May 12

Norfolk, Virginia (May 12, 2016) – Homes.com®, a top consumer real estate resource and leading provider of marketing solutions for real estate professionals, announced today that the new “dot HOMES” or .Homes top-level domain is now open to the real estate industry for registration.

Buying or even renting a home is a major purchase, and consumers want to know they are doing business with a verified real estate professional. The search for a home is often stressful because many people are not sure where to look or whom to trust. An exclusive .Homes domain helps real estate professionals build consumer trust with a memorable name.

What is .Homes?  .Homes is a new top-level domain that offers immediate and exclusive branding to the housing industry.

Why does it matter? .Homes is only available to real estate professionals who meet rules for application.  Owning a .Homes domain will instantly convey trust and build credibility with consumers looking for their next home or home-related service.

Who can apply? .Homes domains are exclusively available to businesses that provide products and services to the housing industry, including real estate agents, real estate brokers, mortgage professionals, property managers, builders, property appraisers, property inspectors, property insurance providers, multiple listing services and real estate associations.

When can .Homes be registered? Registration for .Homes opened on May 12. .Homes domain names may be secured on a first-come, first-served basis at Register.Homes.

“We believe .Homes offers real estate professionals the chance to secure a memorable domain that aligns with their marketing efforts, while at the same time helping consumers find them more easily,” said David Mele, president of Homes.com. “Professionals in the housing industry can now exclusively register their personal name, business name, or a combination of a niche market or local area to match their branding and stand out from their competition, while assuring consumers they’re a credible source for real estate information.”

Homes.com, a division of Dominion Enterprises, is the premier marketing partner for .Homes domains through Dominion Registries. For more information on .Homes domains, visit www.Domains.Homes or to register a .Homes name visit Register.Homes.

About Homes.com
Homes.com is a top real estate search destination, visited by more than 14 million consumers each month. Homes.com leverages search visibility to connect this in-market audience with real estate professionals in their local areas of interest. Homes.com offers the following real estate marketing and media services: brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation to help real estate agents and other real estate related partners succeed online. For more information, visit www.Homes.com.

About Dominion Registries
Dominion Registries, a division of Dominion Enterprises, is the operator of the new Top Level Domain namespace for .Autos, .Boats, .Homes, .Motorcycles and .Yachts.
Dominion Registries provides high-quality, industry-defining website addresses to the automotive, marine, powersports and residential real estate communities. Working in partnership with the industries they serve, Dominion’s new domain name extensions deliver industry-specific internet content channels that are safe and secure for both businesses operating websites and consumers who seek relevant content to make important purchasing decisions. For more information, visit www.dominionregistries.com.

About Dominion Enterprises
Dominion Enterprises is a leading online marketing and software services company offering client solutions across multiple targeted business verticals.  Our widely recognized B2C web and mobile portals, including ForRent.com, Homes.com, CycleTrader.com and BoatTrader.com, generate nearly 30 million unique visits monthly. Our B2B cloud SaaS solutions directly support clients in establishing their online and mobile brands, generating leads, and managing customer relationships.  Dominion Enterprises has more than 40 businesses and 3,000 employees in our Norfolk, Va. home office, across the U.S., and internationally.

Homes.com Announces Rebranding to trulowtor.com

‘Silly’ Homes.com domain to be auctioned in April

Playos, Florida (April 1, 2016) – Homes.com®, a top consumer real estate resource and leading provider of marketing solutions for real estate professionals, announced today their rebranding of Homes.com to trulowtor.com.

After both extensive research and closely monitoring industry peers and their naming strategies, the easy to recognize and memorable domain name of Homes.com will be retired, and the current search portal and services business will be rebranded to trulowtor.com. In a recent Geek Wire article, a top real estate industry executive states, “if you picked a real word like Homes.com or something silly like that, [the domain] actually costs [real] money.” Taking this comment to heart, the team at Homes.com conducted exhaustive consumer research and determined that a less silly and more nonsensical name would make sense. Four separate focus groups from around the country picked trulowtor.com as a more serious name that consumers would eventually identify with, and potentially remember, all while improving the brand’s trust with consumers.

“We’ve been listening to the industry and have decided that the name ‘Homes.com’ is too silly and simply doesn’t make sense for a real estate portal offering almost 3 million homes for sale or rent,” said David Mele, president of the former Homes.com. “Based on our core value of ‘collaboration’ we worked closely with a sample of American homebuyers to arrive at the name trulowtor.com. It just makes sense to us, to them, and, over time, we’re sure it’ll make sense to consumers too.”

The memorable and easily recognizable name, Homes.com, will be offered for auction in the coming months, and with a reserve price set at one billion dollars it’s sure to garner the interest of domain aficionados, investors and Silicon Valley startups. “A name as obvious as Homes.com may be silly for real estate,” said Grant Simmons, VP of Entertainment at trulowtor.com, “but for a new venture in, say, medical supplies, it may make a perfect branding play.”

For more information about the upcoming rebranding of Homes.com, please visit trulowtor.com.

About the website formally known as Homes.com
Homes.com is a top real estate search destination, visited by more than 16 million consumers each month. Homes.com leverages search visibility to connect this in-market audience with real estate professionals in their local areas of interest. Homes.com offers the following real estate marketing and media services: brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation to help real estate agents and other real estate related partners succeed online. For more information, visit www.Homes.com.