Homes.com Introduces New “Friendly Neighbor Index”

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F.N.I. Feature Makes Finding the Perfect Neighbor Easier Than Ever

Norfolk, Va. (Apr. 1, 2017) – Homes.com is pleased to unveil its Friendly Neighbor Index (F.N.I), the latest addition to its real estate tools, providing homebuyers with an innovative feature to make the decision-making process of where to live even more personalized and easy. In the past, when considering a neighborhood, buyers would have to physically make an effort to introduce themselves to their soon-to-be neighbors and gauge their compatibility based on social interaction and small-talk. Leveraging machine learning, public, social and proprietary data, Homes.com®, is now able to make that task easier to complete, without potentially messy in-person interaction.

The F.N.I. feature, included in both our for sale and rental listings, takes the guesswork and effort out of assessing your new neighbors with an easy-to-read output available on the Homes.com portal, mobile app, and available via an API for easy integration in partner sites. The F.N.I. simplifies the complex potential of human interaction and compatibility with a user-friendly color scale of green (barbecues and block parties) to red (lawsuits and constant complaints to the HOA). Users will easily be able to select their ideal neighborhoods and perfect neighbors.

“With so many individuals today utilizing their mobile devices in their home search, we wanted to capitalize on this audience by empowering perfect neighbor matches,” says Grant Simmons, VP at Homes.com, “the advances in artificial intelligence, geo-coding, and personality analysis allowed us to create a nationwide database of real-time personality compatibility.”

The F.N.I. data will appear within Homes.com websites before the end of April, and will be accessible through the Homes.com mobile app before the summer buying season. With this innovative technology, Homes.com looks to shake-up the housing market by giving homeowners and renters another reason to use Homes.com to find their ideal home and neighbors.

Watch for more details in the coming weeks about the upcoming release of F.N.I. Until then, find your perfect home and neighborhood on Homes.com.

About Homes.com

Homes.com makes it easy to find your first or next home with close to 3 million homes for sale or rent. Since its launch almost 25 years ago, Homes.com has made millions of introductions between homebuyers and real estate professionals, leveraging user-friendly tools, valuable tips, and helpful information so homebuyers have everything they need to find a home that perfectly fits their family and lifestyle.

With more than 15 million site visits a month, Homes.com continues to innovate with inspiring photos, simple search functionality and great home decor articles to empower consumers to dream, discover and design their homes.

Visit Homes.com to discover your next home or download the Homes.com For Sale, Rentals or Mortgage Calculator apps to power your home search. For creative home design ideas and decorating tips, visit Homes.com/blog/. Welcome Home!

Homes.com Partners with Sales Marketing and Social Media Expert Chris Smith

Exclusive U.S. tour planned for “Secrets of Top Selling Agents LIVE”

Norfolk, Va. (Feb. 1, 2017) – Thousands of real estate agents throughout the U.S. will learn how to take their business to the next level as Homes.com®, a top consumer real estate resource and leading provider of marketing solutions for real estate professionals, has announced an exclusive partnership with Chris Smith. One of the real estate industry’s most proven sales, marketing and social media experts, Smith will host “Secrets of Top Selling Agents LIVE” events coast to coast.

“Chris Smith is real estate’s most successful next gen marketing expert,” said Homes.com President David Mele. “By taking his message live to agents in Atlanta, Boston, Los Angeles, Chicago, New York City and many more markets, Homes.com can directly help thousands of real estate professionals increase their sales and become even more successful,” he added.

“Partnering with Homes.com, one of the best known brands in real estate, allows me to feed off the energy of a larger, live crowd,” said Smith. “I always bring my ‘A’ game, but it’s really the audience and their energy and questions that make it a one-of-a-kind event. Every agent knows after spending just 10 minutes in the room, that they’ll take away information that can immediately help them grow their business.”

Homes.com sponsored seven “Secrets of Top Selling Agents LIVE” and “Secrets LIVE” events hosted by Smith last year and achieved outstanding results, filling all venues. Under the terms of their exclusive agreement, Smith will only appear live at Homes.com sponsored events in 2017 (with the exception of a few previously booked events) including “Secrets of Top Selling Agents LIVE” events in Atlanta, Boston, Los Angeles, Chicago, Houston, the New York City area, Riverside-San Bernardino, Washington DC and other markets to be announced soon. Homes.com will offer complementary tickets to agents on a first-come, first-served basis, and it expects to reach capacity at all events.  One-on-one coaching from Smith normally runs tens of thousands of dollars a year, so getting to spend three hours with him for free is an awesome opportunity for new and seasoned agents alike.  Real estate agents can sign up online to be notified about the details of the closest “LIVE” event here.

A dynamic and engaging speaker, Smith is a USA Today best-selling author of “The Conversion Code” and co-founder of Curaytor, a marketing firm he helped build from scratch which generated over $10 million in annual revenue in only four years. He is well known in the real estate industry as a leading expert on Facebook marketing,  and Inman News annually names him one of the most influential people in the real estate industry. Beyond real estate accolades, his work has also been featured in Forbes, Inc. and Entrepreneur magazines.

In addition to hosting “Secrets of Top Selling Agents LIVE”, Smith is also scheduled to appear at the RE/MAX R4 annual convention in Las Vegas at the end of February, as well as the National Association of REALTORS® annual convention in Chicago in November. Smith will provide live educational sessions at the Homes.com booth during both of these major industry meetings.

Real estate agents may know the “Secrets of Top Selling Agents” brand from its popular online educational real estate webinars. Homes.com has been a sponsor of this educational series since 2006, with appearances by some of the most successful people in the industry.  Many of the speakers are published authors of popular real estate books, or are creators of educational programs and credentials that have become industry standards. These free webinars are available online at secretswebinars.com.

About Homes.com

Homes.com is a top real estate search destination, visited by more than 14 million consumers each month. Homes.com leverages search visibility to connect this in-market audience with real estate professionals in their local areas of interest. Homes.com offers the following real estate marketing and media services: brand advertising, property listing branding and exposure, search engine marketing and instant response lead generation to help real estate agents and other real estate related partners succeed online. For more information, visit www.Homes.com.

About Chris Smith

Chris Smith is a USA Today bestselling author and the co-founder of Curaytor, a social media, digital marketing and sales coaching company that helps businesses grow faster. In less than three years, he used the blueprint in his book, The Conversion Code, to grow Curaytor to over $10 million in annual, recurring revenue. His work has been featured in Forbes, Inc. and many other publications. Previously, Chris worked for two billionaires, a nearly $1 billion publicly traded company and a startup acquired for $108 million. His first book, Peoplework, raised over $73,000 on Kickstarter, has more than 50,000 copies in circulation and received endorsements from the CEO of Zappos and Gary Vaynerchuk, who wrote the foreword. Chris is a highly sought after keynote speaker and is a perennial on the most influential people in the real estate industry lists. For more information, contact Chris at chris@curaytor.com.

Canadian Home Searches Spike in Response to U.S. Election Results

Homes.com reports 16 times normal traffic to key Canadian cities

Norfolk, Va. (Nov. 9, 2016) – Homes.com®, leading online real estate destination, reports a dramatic surge in location-based home searches for Canadian destinations in response to the United States Presidental election.

Starting at 9 p.m. EST, as state results from the U.S. Presidental race began to roll in, Homes.com saw a surge in Canadian home searches growing by the hour. By 11 p.m. EST, British Columbia was the highest searched state or province searched on Homes.com, more than California, Texas or Florida. By 12 a.m. EST, Canadian home search traffic was 16 times higher than a normal traffic day.

As of this morning, Canadian searches for homes for sale continue to dominate Homes.com visitor behavior, maintaining eleven times more searches than the previous day, with British Columbia seeing 26 percent more home search activity than the most populous U.S. state, California. By 9 a.m. EST, six of the top twenty-five searched cities on Homes.com were Canadian: Vancouver, BC; Surrey, BC; Toronto, ON; Nelson, BC; Richmond, BC; and White Rock, BC.

This surge of consumer searches for Canadian properties has not translated into a notable increase in consumers inquiring about these properties. At this point, home shoppers appear to just be checking out Canadian home prices and availability with no clear intention to relocate.

On the lighter side of last night’s consumer home searches, Ontario, CA benefited from a dramatic, 121-percent increase in home searches, likely due to confusion with the Canadian city of the same name.

Wherever (or why ever) you’re moving, Homes.com has homes. For Sale. For Rent. For You.


About Homes.com

Homes.com makes it easy to find your first or next home, with close to 3 million homes for sale or rent. Since its launch almost 25 years ago, Homes.com has made millions of introductions between homebuyers and real estate professionals, leveraging user-friendly tools, valuable tips, and helpful information so homebuyers have everything they need to find a home that perfectly fits their family and lifestyle.

With more than 15 million site visits a month, Homes.com continues to innovate with inspiring photos, simple search functionality and great home decor articles to empower consumers to dream, discover and design their homes.

Visit Homes.com to discover your next home, or download the Homes.com For Sale, Rentals or Mortgage Calculator apps to power your home search. For creative home design ideas and decorating tips, visit Homes.com/blog/. Welcome Home!

Homes.com Helps Streamline Real Estate Transactions

Partnership with DocuSign eliminates duplicate data entry by tracking consumer information through closing

Norfolk, VA. – (Nov.  04, 2016) – Working to reduce paperwork and integrate more seamlessly with consumer inquiries, Homes.com®, a top consumer real estate resource and leading provider of marketing solutions for real estate professionals, announced today its partnership with DocuSign – the global eSignature and Digital Transaction Management (DTM) leader – to streamline the full real estate transaction process, from lead generation to closing.

“At Homes.com, we’re committed to connecting real estate professionals with the highly engaged consumers that visit our site and use our marketing products. Partnering with DocuSign takes this one step further by streamlining an agent’s workflow, creating a seamless process of moving a consumer from lead status into a transaction,” said Dave Mele, president of Homes.com. “Agents will avoid duplicate data entry and the inconvenience of logging into different systems, offering a big win that simplifies the transaction process.”

The partnership is a natural alignment between two widely used product platforms. Through its Homes.com Connect platform, Homes.com collects early-stage transaction information when properties are listed for sale and as consumers interact with their agent in the home search process. DocuSign collects and organizes information through DocuSign Transaction Rooms for Real Estate, providing real estate professionals and their clients with a complete solution for managing their transactions online.

“We’re excited to have Homes.com as part of our ‘lead to close’ strategy. Integrating its listing and client contact information with our DocuSign Transaction Rooms will allow agents to populate a new transaction with the click of a button, saving time by eliminating manual data entry,” said Georg Gerstenfeld, VP & GM for Global Real Estate Solutions at DocuSign. “Homes.com shares our values of empowering agents and protecting their data. Connecting these two platforms allows agents to get more from their data.”

Through this partnership and product integration, Homes.com and DocuSign will provide real estate professionals with an efficient method for connecting the early and closing stages of a transaction, tracking listings and leads from origination to closing. Leads and listings will flow from Homes.com into DocuSign’s Transaction Rooms for Real Estate, allowing real estate agents to manage their transactions in the cloud using a secure and flexible platform.

For more information about Homes.com marketing services visit http://connect.homes.com/ and http://www.docusign.com/realestate.

About Homes.com

Homes.com is a top real estate search destination, visited by more than 14 million consumers each month. Homes.com leverages search visibility to connect this in-market audience with real estate professionals in their local areas of interest. Homes.com offers the following real estate marketing and media services: brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation to help real estate agents and other real estate related partners succeed online. For more information, visit http://www.Homes.com.

About DocuSign, Inc.

DocuSign® is changing how business gets done by empowering anyone to send, sign and manage documents anytime, anywhere, on any device with trust and confidence. DocuSign and Go to keep life and business moving forward. For more information, visit http://www.docusign.com, call +1-877-720-2040, or follow us on Twitter, LinkedIn and Facebook.

Copyright 2003-2016. DocuSign, Inc. is the owner of DOCUSIGN® and all of its other marks (http://www.docusign.com/IP). All other marks appearing herein are the property of their respective owners.

DocuSign offers transaction management services and is the NATIONAL ASSOCIATION OF REALTORS® Official and Exclusive provider of electronic signature services under the REALTOR Benefits® Program.

Homes.com Debuts Instant Response Technology for Real Estate Pros

New Lead Concierge Service plus Talk Now App Solve Need for Speed

Norfolk, Va. (Nov. 1, 2016) – Working to solve the need for real estate agents to rapidly respond to consumer inquires, Homes.com®, a top consumer real estate resource and leading provider of marketing solutions for real estate professionals, unveiled today its proprietary, Instant Response Technology (IRT), featuring its new Lead Concierge service and a powerful new app, TalkNow.

“Time may be the most precious commodity we have,” says Homes.com President David Mele. “With a real estate market where inventory is tight, responding faster to consumers can be an essential competitive edge for real estate agents, and a definite win for consumer engagement.”

Statistically, studies show slow agent response time is a pervasive industry problem. An insidesales.com Lead Response Study notes that leads contacted within the first five minutes are 100 times more likely to close. Research from the California Association of REALTORS® (CAR) reveals that a majority of home buyers view “responsiveness” as the most important quality in selecting an agent – more important than characteristics including “trustworthiness” and “knowledgeability.” Moreover, a study by WAV Group documents nearly half (48 percent) of buyer inquires to agents were never responded to and the average response time was 917 minutes (or 15.29 hours).

With responsiveness being a leading differentiator for consumers, Mele says real estate professionals must find a way to improve response time, or risk losing more consumers to competitors. To solve the real estate industry’s need for speed, Homes.com is delivering its IRT toolset—comprised of Lead Concierge and TalkNow—to enable real estate professionals to respond faster and close more leads.

Lead Concierge: On-Demand Call Center

Homes.com’s Lead Concierge service empowers brokers and agents to work smarter, not harder, by providing a personalized call center service that takes the first consumer inquiries. When an agent or broker cannot be reached for a qualified lead transfer, Lead Concierge service provides immediate consumer engagement until an agent or broker follows up directly.

“In effect, we’re providing real estate agents and brokers with a personal assistant to help them never miss a call,” says Mele. “No one can always be available: if they’re actively engaged with a client, they can’t stop to answer a call or respond to a text. Homes.com Lead Concierge will perform that service for them, and more importantly, will help qualify and prioritize leads.”

Well-trained Lead Concierge Assistants automatically handle incoming calls and emails on behalf of the agent or broker. The Lead Concierge asks a series of qualifying questions, including, “Are you currently working with an agent?,” “What is the time period for your home purchase?,” “Has a budget been determined?,” and “Have you been pre-qualified for a mortgage?”

Mele explains that leads are considered “disqualified,” for example, if a caller is currently working with another agent, or is looking to rent rather than buy. “Hot leads,” or qualifying leads, are immediately transferred to the agent or broker. Other leads are sent to the agent’s dashboard for follow-up at their convenience.

TalkNow: Connecting in Real Time

Homes.com takes IRT to the next level with its launch of Homes.com’ TalkNow, an app instantly connecting consumers searching for properties online with a real estate professional.

“TalkNow is like Uber for a real estate agent,” says Mele. “Agents let us know when they’re available to take inquiries—they can show consumers ‘I’m available now,’ and TalkNow will connect them to someone who needs help on specific properties instantly. These may be the hottest leads an agent can get.”

When a home buyer is interested in a property on Homes.com, by simply clicking on the TalkNow button on the website, an alert is delivered immediately to a local agent. TalkNow then matches the consumer with an available agent in the coverage area for that listing. If the agent chooses to accept the inquiry, TalkNow delivers to the agent links to text or call the prospect immediately.

Instant Response Solution

To measure how vital response time is to consumers, Homes.com recently polled home buyers about their need for instant response:

  • 22 percent expect to receive an immediate response when they submit an online form, and over 50 percent expect a response in less than one hour. 

  • 52 percent expect response time to be faster during business hours, when agents and brokers are busiest. 

  • 56 percent report that initial response time is a consideration when selecting an agent to represent them in their next real estate transaction. 


Homes.com’s Instant
 Response Technology, both Lead Concierge and TalkNow, helps agents win more deals by providing consumers what they want: “immediate responses,” Mele says. “Millennials are the vast majority of first-time buyers and to them, faster equals better and faster also means now. Agents also know that the first one to respond often gets the listing or the sale, no matter what the age bracket. With both Lead Concierge and TalkNow, Homes.com delivers instant connections to help agents and brokers to the hottest leads,” he adds.

“Homes.com is more than just a portal,” Mele explains. “We’re expanding our digital marketing offerings for agents and brokers to help them remain more competitive.”

Homes.com requires no minimum spend to take advantage of Lead Concierge. Homes.com TalkNow is currently available in Orlando, Nashville and Dallas/Fort Worth with nationwide coverage expected in the next 6 months. For more information on Homes.com Lead Concierge, view here and Homes.com TalkNow, view here or call 866-774-2947.


About Homes.com
Homes.com is a top real estate search destination, visited by more than 14 million consumers each month. Homes.com leverages search visibility to connect this in-market audience with real estate professionals in their local areas of interest. Homes.com offers the following real estate marketing and media services: brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation to help real estate agents and other real estate related partners succeed online. For more information, visit www.Homes.com.